Media: Magazine Articles
| Submitter: |
Veronika Koller
|
| Submitter Email: | Veronika.Koller@isis.wu-wien.ac.at |
| Media Body: |
Dear Linguistlist administrators, I was pleased to earn about the new topic "media coverage of linguistic issues". I can think of four relevant articles off the top of my head, neither of them brandnew bu nevertheless of interest: Baker, Stephen & Resch, Inka (2001): "The Great English Divide". Business Week, August 13: n.pag. (cover story European edition). On the growing importance of English as a quasi lingua franca for doing business in Europe. Connor, Steve (2000): "Speaking in Fewer Tongues". The Economist special edition December ("The World in 2001"): 142-143. On language death. Meinhart, Edith (2001): "Can You English?". Profil, September 10: 101-106 (cover story). The Austrian "mirror" of the Baker & Resch article, published in German with the usual delay. Schrage, Michael (2001): "Beyond Babel: Why the Babble Below Will Matter Less". Fortune, March 19: n.pag. On the decreasing importance of verbal communication in the face of technology-driven globalisation. Written in the characteristic hypercasual Fortune style but raising some interesting and thought-provoking issues all the same. Business Week regularly includes a special e.biz section featuring bits and pieces on business jargon and language change in that discourse domain. Regards, Veronika Koller Mag.a Veronika Koller Department of English/Business English Vienna University of Economics and Business Administration Augasse 9 A-1090 Vienna </body> |
| Issue Number: | 12.2440 |
| Date Posted: | October 02, 2001 |
