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"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more

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Media: Magazine Articles

Submitter: Veronika Koller

Submitter Email: Veronika.Koller@isis.wu-wien.ac.at
Media Body: Dear Linguistlist administrators, I was pleased to earn about the new
topic "media coverage of linguistic issues". I can think of four
relevant articles off the top of my head, neither of them brandnew bu
nevertheless of interest:

Baker, Stephen & Resch, Inka (2001): "The Great English Divide". Business
Week, August 13: n.pag. (cover story European edition). On the growing
importance of English as a quasi lingua franca for doing business in Europe.

Connor, Steve (2000): "Speaking in Fewer Tongues". The Economist special
edition December ("The World in 2001"): 142-143. On language death.

Meinhart, Edith (2001): "Can You English?". Profil, September 10: 101-106
(cover story). The Austrian "mirror" of the Baker & Resch article,
published in German with the usual delay.

Schrage, Michael (2001): "Beyond Babel: Why the Babble Below Will Matter
Less". Fortune, March 19: n.pag. On the decreasing importance of verbal
communication in the face of technology-driven globalisation. Written in
the characteristic hypercasual Fortune style but raising some interesting
and thought-provoking issues all the same.

Business Week regularly includes a special e.biz section featuring bits and
pieces on business jargon and language change in that discourse domain.

Veronika Koller

Mag.a Veronika Koller
Department of English/Business English
Vienna University of Economics and Business Administration
Augasse 9
A-1090 Vienna

Issue Number: 12.2440
Date Posted: October 02, 2001

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