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Subject: Question about 'Buzz' in Language
Question: Hi, My name is Javier Mijares and I am a MBA student at MIT Sloan. I am currently working on a project for my class of Seminar on Portfolio Management. We are trying to track either the ''buzz'' or uncertainty in the media coverage of stocks, and with that, use that information to trade the stock by anticipating the volume of trades on the stocks. Specifically, my question is, do you know of any research that shows whether any specific words create a ''buzz'', whether positive or negative, on an article? Ideally, we would want to search the Wall Street Journal, for example, and run a program to see if there is a positive or negative ''buzz'' trend on a stock and see how that affects its performance on the stock market. Thank you in advance. Javier
Reply: Have you considered looking at "trending terms" on Twitter over the past 4-6 years to see if any of them is correlated with WSJ articles about specific companies or industry sectors and movement in the markets? I doubt that there is much there, as many very smart people are always looking for predictors of market movement, so if it were that simple I expect it would already be known. (And some linguist(s) would be rich.) Perhaps no one's tried that approach. And from the social aspects of language use, I expect that any buzz-producing terms will rapidly be replaced by other buzz-a-licious trendy stuff within weeks or months. Plus, this crowdsourcing approach seems too reactive, rather than predictive, which is what you're looking for. But please, prove me wrong.
Reply From: Nancy J. Frishberg      click here to access email
Date: 13-Nov-2012

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