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Conference Information

Full Title: Persuasion in Public Discourse

Location: Budapest, Hungary
Start Date: 01-Sep-2014 - 03-Sep-2014
Contact: Wei-lun Lu
Meeting Email: click here to access email
Meeting URL:
Meeting Description: Panel Title:

Persuasion in Public Discourse: Functional and Cognitive Perspectives


Louis Wei-lun Lu (Masaryk University)
Jana Pelclova (Masaryk University)

Outline and Rationale:

Present scholarship has identified various lexico-grammatical means of persuasion, such as modal verbs, adverbs, pronoun use, etc., and has also uncovered systematic conceptual strategies such as metaphor and metonymy. At the cognitive level, persuasion may also involve inserting personal voice to an intersubjective end, inducing an alternative worldview, and manipulating social actions. However, although persuasion has been extensively investigated as an interpersonal and cognitive phenomenon by researchers across disciplines, the above levels of analysis have so far been treated in a separate manner. In view of a potential synergy, the present panel aims to explore how persuasive effects can be investigated, based on functional and cognitive approaches to language.

By use of language, the participants of public discourse are able to air personal views, shape and reshape collective opinions and memories, as well as to achieve mutual judgments and decisions. Since its effects may come in a wide variety of forms with powerful social consequences, such as changes in a group’s collective behavior and consuming habits, increase in social awareness or depreciation of a political stance and societal problems, the compelling nature of persuasion in the public domain constitutes a highly practical concern and therefore deserves due scholarly attention.
Linguistic Subfield: Cognitive Science; Discourse Analysis; Semantics; Sociolinguistics; Text/Corpus Linguistics
LL Issue: 24.3721

This is a session of the following meeting:
Critical Approaches to Discourse Analysis across Disciplines

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