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Jost Gippert: Our Featured Linguist!

"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more

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Conference Information

Full Title: Enhancing Business English: Beyond Proficiency

Location: El Kef, Tunisia
Start Date: 03-Apr-2014 - 04-Apr-2014
Contact: Sami Dadi
Meeting Email: click here to access email
Meeting Description: Enhancing Business English: Beyond Proficiency
English Language Department, Higher Institute for Applied Studies in Humanities, at Kef, Tunisia
3-4 April 2014

In Tunisia and elsewhere there is a need to assess students’ language proficiency in business English and related courses for the demand of the globalised employment requirement in intercultural contexts. This raises challenges for English teaching staff to improve the content and assessment methods of our courses.

The apparent low language proficiency levels of some graduates may lead to questions about the effectiveness of current course objectives, expected outcomes and assessment methods. Meanwhile, employers in business and related fields may expect graduates to have developed professional as well as linguistics skills.
Linguistic Subfield: Applied Linguistics; Language Acquisition; Ling & Literature
Subject Language: English
LL Issue: 25.242

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