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Conference Information

Full Title: Mass Media Health Communication

Location: Groningen, Netherlands
Start Date: 12-Jun-2014 - 12-Jun-2014
Contact: Lucas Seuren
Meeting Email: click here to access email
Meeting Description: Workshop on Mass Media Health Communication

During TABU Dag, a workshop on Mass Media Health Communication will be held on Thursday June 12th from 13:30 until 18:00.

National and international organisations have been using mass media campaigns to get people to live healthier lives for many years now. The effects of these campaigns are varied. Why some strategies work in some situations and others do not is a question that is far from completely clear. One of the factors that seems to play an important role in the persuasiveness of a mass media health message is the receivers’ willingness to talk about the message afterwards. That leads to the question: how can we design messages that people find interesting to discuss? Should a message be as clear as possible or does it help if it includes a little puzzle the receiver may attempt to solve? Should we try to scare people into living a healthier life, or is it better to opt for a more neutral approach? Is it helpful if we tell people a compelling story with characters they can identify with if we want to change their health behaviour?

The workshop will be opened by a keynote speaker (t.b.a.) and closed with a panel discussion. During the workshop five other speakers will get the chance to present their work on Health Communication.

For further information, please visit the conference website:

Conference location: Groningen, The Netherlands

The official language of the conference is English.
Linguistic Subfield: General Linguistics; Sociolinguistics
LL Issue: 25.1497

This is a session of the following meeting:
35th TABU Dag

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