|Full Title:||Bridging the Gap between Here and There|
|Start Date:||10-Sep-2014 - 13-Sep-2014|
|Meeting Email:||click here to access email|
Multimodality can today be seen as one of the most influential semiotic theories for analyzing media artefacts. However, the concepts of this theory are ambiguously and heterogeneously widespread, especially with regard to approaches in Germany on the one hand and those within the international context on the other. Definitions of modality and even mediality differ from each other in terms of their general basis which, from a national perspective, is too often focused on language as the main point of description. A more general and internationally already well-established basis in multimodal analysis, in contrast, takes language no longer as the main semiotic resource of communication, but sees it as one part of the multimodal ensemble carrying meaning.
The conference takes these differences in national and international perspectives as a starting point of discussion and analysis. By making explicit which aspects of description, terminology and methodology vary and which difficulties result from these variations in daily academic life, it aims at activating the discussion about this situation and opening new approaches to the analysis of multimodal documents.
A main focus will also lie on strengthening the topic in and for German humanities, especially within linguistics, media and communication studies. Whereas outside Germany, multimodality is already firmly anchored in BA- and MA courses as well as a highly discussed topic in international conference, its counterpart in Germany is still situated in a small niche within branches of applied linguistics. Especially the multimodal analysis of documents which are only partly or not at all verbal play only a small and marginal role in the analysis, even though film or comic interpretation, for example, are recent topics of discussion in both linguistics and literary science.
The conference therefore seeks to make an important contribution to the further academic development of this topic and its situating and anchoring in individual philologies such as German, English or Romance Studies as well as in media and communication sciences in general. Consequently, the discussion of analytical methods as well as the practical examination of examples from multimodal artefacts will be in the foreground of the conference.
|Linguistic Subfield:||Discourse Analysis; Linguistic Theories; Semantics; Sociolinguistics; Text/Corpus Linguistics|
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