|Full Title:||Downscaling Culture: Revisiting Intercultural Communication|
|Location:||Cardiff, United Kingdom|
|Start Date:||18-Sep-2014 - 19-Sep-2014|
|Meeting Email:||click here to access email|
Downscaling is a term used in geography, meteorology and satellite imaging. We use it here metaphorically to suggest that a higher resolution in cultural analysis enhances our understanding of communication and culture in the early 21st century.
The linguistic study of intercultural communication is commonly concerned with analysing miscommunication between speakers from two or more different 'cultures', defined predominantly as large-scale nation and language communities. It has been argued that such studies essentialise culture as a given variable (Nakayama and Halualani 2010), which sits uneasily with more de-nationalised concepts of culture. 'Transculturality' (Welsch 1999), for instance, describes the increasing multiplicity of cultures within individuals and between networks of individuals, that cannot be accounted for simply by identifying where people are from. Also British Cultural Studies put culture on a new footing in their turn towards popular culture to explain ideological struggles, hegemony and power relations in western class societies (e.g. Hall et al. 1992). These trends entail a fresh look at local cultures, a downscaling of culture: subcultures, small groups, families, communities of practice; every group of persons who use common signs to create meaning-making ensembles of signs that relate to their life-world.
This conference is made possible through the ESRC Partnering Scheme.
|Linguistic Subfield:||Anthropological Linguistics; Discourse Analysis; Pragmatics; Sociolinguistics|
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