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Conference Information

Full Title: At the Crossroads of Persuasion and Evaluation/En la encrucijada entre Persuasión y Evaluación

Location: Antwerp, Belgium
Start Date: 26-Jul-2015 - 31-Jul-2015
Contact: Mercedes Díez-Prados
Meeting Email: click here to access email
Meeting Description: In this panel we delve into a research topic that is now being deemed of great interest in pragmatics: persuasion. In the literature, persuasion is commonly associated with argumentation, both being focused on the addressee and expecting an action from him/her (Overstreet, 2003; García-Gómez, 2012; Maillat, 2013). Furthermore, the relative effectiveness of persuasion tactics relies on the four Cs: credibility, coherence, congruence and consistency (O’Keefe, 2002; Metzger, 2007). At the same time, because persuasion combines the appeal to the intellect with the appeal to emotions, the understanding of how individuals use evaluative language in strategies of persuasion seems to be crucial (among many others, Hardin, 2001; Van Dijk, 2005; García-Gómez, 2011; Paglieri, 2013; Díez-Prados & Cabrejas Peñuelas, 2012; Cabrejas-Peñuelas & Díez-Prados, 2013 and 2014).

Therefore, our proposal for this panel is to analyze persuasion through the prism of evaluation, as is reflected in the name of this panel: “At the crossroads of persuasion and evaluation/En la encrucijada entre persuasión y evaluación”.
Linguistic Subfield: Discourse Analysis
Subject Language: English; Spanish
LL Issue: 25.3118

This is a session of the following meeting:
14th International Pragmatics Conference

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