|Full Title:||Pragmatics of Tourist Communication|
|Start Date:||26-Jul-2015 - 31-Jul-2015|
|Contact:||Gudrun Bachleitner Held|
|Meeting Email:||click here to access email|
|Meeting Description:||The Pragmatics of Tourist Communication - Strategies of Adaptation
As one of the most influential branches of global economy, tourism is established and maintained by an overwhelming amount of communication practises, which have not yet been in the focus of linguistic research. Apart from some studies in the discourse analytical perspective (cf. Thurlow/Jaworski 2010), neither the increasing variety of text genres often produced in multimodal dimensions nor the different strategies of representation and promotion of places as destinations have systematically attracted the attention of linguists.
Being discursive in nature, however, the tourist industry is continuously creating and differentiating a cross-medial and mostly promotional text culture, which connects continents, cultures and people. It virtually moves the world, triggering multiple processes of transformation, so that a remote place is perceived as home, natural circumstances become special attractions, persons are presented as hosts or visitors; authentic identities and routines turn into extraordinary goods in a global event market, where vacation and travel function as desired consumption products.
|Linguistic Subfield:||Discourse Analysis; Pragmatics; Sociolinguistics|
| This is a session of the following meeting:
14th International Pragmatics Conference
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