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Conference Information

Full Title: Financial literacy - a Key to the Real World

Location: Belfast, Northern Ireland, United Kingdom
Start Date: 16-Jul-2017 - 21-Jul-2017
Contact: Marlies Whitehouse
Meeting Email: click here to access email
Meeting Description: Panel: Financial literacy – a key to the real world


Marlies Whitehouse, Zurich University of Applied Sciences, Switzerland
Monika Kovarova-Simecek, UAS St. Pölten, Austria
Gabrielle Wanzenried, Lucerne University of Applied Sciences and Arts, Switzerland

Over the last years, the study of communication in finance from a discursive, textual, and quantitative perspective has attracted strong interest not only in economics and finance, but also in the humanities. This panel intends to enhance the understanding of the pragmalinguistic aspects of financial communication in general and financial literacy in particular from innovative perspectives. In line with the overall theme of the IPrA 2017 Conference, “Pragmatics in the real world”, the panel focuses on the key role of financial literacy in society and discusses research in which the various genres of finance (e.g., pension fund information, financial analysts’ recommendations, corporate announcements, bank statements, insurance letters, tax forms, financial advisors’ papers) are examined with inter- and transdisciplinary approaches that reconstruct, scrutinize, or aim at improving the communication between financial experts and society-at-large (Whitehouse & Perrin, 2015). By doing so, this panel addresses theoretical, methodological and practical challenges of investigating the intertextual dynamics and linguistic strategies at the interface of verbal, visual, and numerical languages. Methods combined include text analysis, multimodal genre analysis, writing research, critical discourse analysis, but also quantitative approaches such as correlation and regression analysis. We intend to contribute to an enhanced understanding of what the characteristics of financial communication are, which strategies the stakeholders use, and where there is a mismatch between the actual financial literacy – or even illiteracy – of lay persons and the assumptions or policies of financial experts. By creating the occasion for close interdisciplinary dialogue between complementary disciplines, the panel aims at developing a common agenda of joint research on financial literacy as a key to an economically shaped world.

Whitehouse, M., & Perrin, D. (2015). Comprehensibility and comprehensiveness of financial analysts’ reports. In A. Rocci, R. Palmieri & L. Gautier (Eds.), Text and discourse analysis in financial communication. Thematic issue of Studies in Communication Sciences (pp. 111–119).
Linguistic Subfield: Pragmatics
LL Issue: 27.3187

This is a session of the following meeting:
15th International Pragmatics Conference

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