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Conference Information

Full Title: Going Viral: the Socio-pragmatics of Iconic Communication in a Shared World

Location: Belfast, Northern Ireland, United Kingdom
Start Date: 16-Jul-2017 - 21-Jul-2017
Contact: Eduardo Urios-Aparisi
Meeting Email: click here to access email
Meeting Description: This panel examines the links between social experiences and emotions and their representation and positioning as shared identities in visual or multimodal discourse. The papers in this panel are meant to explore how knowledge is perceived, shared and understood via iconic communication (see Barker and Yazdani 2000) by different individuals and/or social groups with diverse cultural backgrounds across separated geographies. Thus, the sharing of experiences embedded in the verbal-visual discourse becomes universally understood realities.

The panel intends to include a diversity of approaches to the study of multimodal communication from art, cinema to contemporary social media. It intends to contrast a diversity of approaches including Systemic Functional Perspectives (O’Halloran 2004), Semiotic Approaches (Kress and Van Leeuwen 2001) and Conceptual Metaphor theory. In particular, we would like to focus on how metaphors and other conceptual processes can be shared and emerged in the collective interactions following studies on metaphor and conceptualization in cinema (e.g. Fahlenbrach 2016) or in other contexts of interaction such as social media, telecinematic discourse, comics and other visual arts (see Forceville and Urios-Aparisi 2009).

Panel Organizers:

Monica Cantero-Exojo Drew University
Eduardo Urios-Aparisi University of Connecticut

Cited Works:

Barker, Philip G., and Masoud Yazdani (Eds.) (2000) Iconic communication. Vol. 199. Intellect Books.
Fahlenbrach, Kathryn (2016) Embodied Metaphors in Film, Television, and Video Games, Oxon and New York: Routledge.
Forceville, Charles and Eduardo Urios-Aparisi (2009) Multimodal Metaphor, Berlin: Mouton de Gruyter.
Kress, Gunther R., and Theo Van Leeuwen (2001). Multimodal discourse: The modes and media of contemporary communication. London: Arnold.
O'Halloran, K. (Ed.). (2004). Multimodal discourse analysis: Systemic functional perspectives. A&C Black.
Linguistic Subfield: Pragmatics
LL Issue: 27.3873

This is a session of the following meeting:
15th International Pragmatics Conference

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