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Conference Information

Full Title: Professional Knowledge and Ethos Building in Contested Fields: the Construction of Reputation in Emerging/Controversial Industries and Professions

Location: Birmingham (UK), United Kingdom
Start Date: 22-Jun-2017 - 24-Jun-2017
Contact: Giuliana Garzone Paola Catenaccio
Meeting Email: click here to access email
Meeting URL:
Meeting Description: Within the framework of the 9th International Conference on Discourse, Communication and the Enterprise (DICOEN9: Aston University, Birmingham, 22-24 June 2017,, which aims to promote and foster interaction between those interested in discourse and communication in organisational settings, Giuliana Garzone and Paola Catenaccio (University of Milan) are convening the following panel:

Professional knowledge and ethos building in contested fields:
the construction of reputation in emerging/controversial industries and professions

The aim of the panel is to explore the discursive practices and the rhetorical approaches adopted by organisations and professionals to construct for themselves a credible image and reputation in contested or emergent fields/domains (e.g. those involving biotechnological/genetic manipulation, artificial reproduction techniques, end of life issues, environmentally objectionable behaviours, public health implications, sustainable production and consumption, honest product promotion, etc.).

A key notion in this respect is that of ethos as defined in Aristotelian rhetoric, where it indicates the image of him/herself which an orator builds in discourse in order to persuade an audience. In professional/corporate domains, an important role as a source of ethical appeal in the construction of professionals' and organizations' reputation is played by specialized knowledge, which is displayed and relied on to achieve 'persuasion by character'.

In particular, in this panel the focus is on how linguistic and discursive resources associated with specific professional knowledge and expertise are used in the construction of reputable personae through rhetorical engagement with both context(s) and audience(s) in controversial or contested fields/professions.
Linguistic Subfield: Discourse Analysis; Sociolinguistics; Text/Corpus Linguistics
LL Issue: 28.715

This is a session of the following meeting:
9th International Conference on Discourse, Communication and the Enterprise

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