LINGUIST List 10.955

Fri Jun 18 1999

Books: Pragmatics

Editor for this issue: Scott Fults <>

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  1. Paul Peranteau, Pragmatics; The Cultural Context in Business Communication

Message 1: Pragmatics; The Cultural Context in Business Communication

Date: Mon, 31 May 1999 14:44:16 -0400
From: Paul Peranteau <>
Subject: Pragmatics; The Cultural Context in Business Communication

John Benjamins Publishing announces this new work in Pragmatics:

The Cultural Context in Business Communication.
Susanne NIEMEIER, Charles P. CAMPBELL and Rene DIRVEN (eds.)
90 272 2176 6 / NLG 138.00 (Hardcover)
1 55619 530 3 / USD 69.00 (Hardcover)

The Cultural Context in Business Communication focuses on differences
and similarities in business negotiations and written communication in
intercultural settings. To set the scene, Edward T. Hall looks back at
"culture" as an evolutionary concept and Charles Campbell explains the
value of classical rhetoric in contemporary cultures. Further
contributions present case studies of cross-cultural encounters and
discourse aspects in various settings. Steven Weiss explores the
proper character of six cultures: Chinese, French, Japanese, Mexican,
Nigerian, and Saudi. Other chapters contrast English with cultures
such as Chinese, German, Dutch, Finnish, and Irish. The book closes
with two chapters on training for effective business communication and
provide models in participatory training and gaming.

Contributions by: E.T. Hall; C.P. Campbell; S.E. Weiss; H. Yli-Jokipii; F.
Scharf; S. Mac Mathuna; P. Grundy; M. Li & T. Koole; R. Porings; L. Baten;
M. Ingels; J.P. Verckens; K. Davis; T. de Rycker.
[Sorry, diacritics have been removed] 

			John Benjamins Publishing Co. 
Offices:	Philadelphia			Amsterdam:
Phone:		+215 836-1200			+31 20 6762325
Fax: 		+215 836-1204			+31 20 6739773
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