LINGUIST List 11.1014

Wed May 3 2000

Jobs: Linguistic Consultant/Brand Name Evalutator

Editor for this issue: Naomi Ogasawara <naomilinguistlist.org>

Directory

1. Lizanne Kaiser, Linguistic Consultant at Lexicon Branding, Inc., California USA
2. Lizanne Kaiser, Brand Name Evalutator at Lexicon Branding, Inc., CA USA

Rank of Job: 
Areas Required: linguistic consultant
Other Desired Areas: 
University or Organization: Lexicon Branding, Inc.
Department: 
State or Province: CA
Country: USA
Final Date of Application: open
Contact: Lizanne Kaiser linguistslexicon-branding.com

Address for Applications:
3030 Bridgeway
Sausalito
CA 94965
USA

Lexicon Branding, Inc. has full and part-time summer openings for
several linguistics graduate students to work with staff linguists
Lizanne Kaiser and Will Leben on creating and evaluating brand names for
the U.S. and the global marketplace. There are possibilities of
continuing the relationship with Lexicon on a full or part-time basis in
the academic year and beyond.

Lexicon is interested in hearing from students with a variety of
backgrounds in linguistics. Our goal is to apply knowledge from any of
the facets of linguistics (phonology, morphology, discourse analysis,
sociolinguistics, psycholinguistics, and the remaining subfields of the
discipline) to the creative enterprise. We wish to hear from linguists
with foreign language experience and without.

Lexicon is based in Sausalito, California with a branch office on Sand
Hill Road in Menlo Park, California. It is best known for creating the
names Pentium and PowerBook. Lexicon provides a stimulating,
multi-faceted working environment for individuals with a high degree of
curiosity and creativity. More information about Lexicon Branding can
be found at www.lexicon-branding.com.

Please send a curriculum vitae outlining your linguistic interests, your
native language, other languages you are acquainted with and your level
of proficiency in those languages, a brief writing sample on a
linguistic topic, and the names and contact information of three
references. Please do not send letters of reference. Prior business
work-experience is preferred, but not required.

Address:

Summer Linguist Positions
Lexicon Branding, Inc.
3030 Bridgeway
Sausalito CA 94965

For further information, please contact linguistslexicon-branding.com.

Rank of Job: 
Areas Required: brand name evaluation
Other Desired Areas: 
University or Organization: Lexicon Branding, Inc.
Department: 
State or Province: CA
Country: USA
Final Date of Application: open
Contact: Lizanne Kaiser linguistslexicon-branding.com

Address for Applications:
3030 Bridgeway
Sausalito
CA 94965
USA


Lexicon Branding, Inc., a firm specializing in the creation and
evaluation of brand names, seeks linguists to join our team of
international GlobalTalk� consultants.

Lexicon is based in Sausalito, California. It is best known for
creating the names Pentium and PowerBook. More information can be found
at www.lexicon-branding.com.

GlobalTalk� is a service which Lexicon provides to help clients select
brand names that will be maximally effective in foreign markets. 
GlobalTalk� reports are based on responses gathered from native speakers
of major market languages. 

Nature of the work:
- Projects are assigned and completed via e-mail. 
- Turnaround time for a project is typically 7-10 days.
- For some languages (e.g., Chinese, French, German, Japanese, Spanish),
 there will likely be a couple of assignments per month. For others,
 there may be only one or two per year.
- Competitive rates are paid on a per-project basis.

The ideal candidates will possess the following qualifications:
- An advanced degree in linguistics (ideally Ph.D.; minimally M.A., enroute 
 to Ph.D.).
- Sensitivity to a variety of linguistic properties related to brand
 names.
- Native-speaker of a non-English language. The languages we are
 currently most interested in are listed below. However, we will accept
 CVs from speakers of other languages and contact them if an opening for
 that language arises in the future.
	Arabic
	Cantonese
	Czech
	Danish
	Finnish
	Greek
	Hindi
	Malay
	Norwegian
	Polish
	Spanish (especially Latin America)
	Tagalog
	Thai
	Urdu
	Vietnamese
- Preference will be given to candidates who reside in the country of
 their native language.
- Excellent written English communication skills.
- Must have regular access to e-mail, be available for work on fairly
 short notice, and be able to meet deadlines. 

Please send a curriculum vitae outlining your linguistic interests, your
native language, a brief writing sample on a linguistic topic, and the
names and contact information of three references. Please do not send
letters of reference. Prior business work-experience is preferred, but
not required.

Address:
GlobalTalk Consultant Positions
Lexicon Branding, Inc.
3030 Bridgeway
Sausalito CA 94965
U.S.A.

For further information, please contact linguistslexicon-branding.com.