linguistlist.org>
Editor for this issue: Jody Huellmantel <jodylinguistlist.org>
gnet.tn>4th INTERNATIONAL CONFERENCE ON RESEARCHING +ACY- APPLYING METAPHOR (RAAM IV, 5-6-7 April 2001, Tunis) Conference theme: Metaphor, Cognition, and Culture CALL FOR PARYTICIPATION IN A PANEL ON: Non-verbal Metaphor, Specifically Pictorial Metaphor Metaphor is +ACI-not a figure of speech, but a mode of thought+ACI- (Lakoff 1993: 210), but the interest in non-verbal manifestations of metaphor is still a fairly recent development. Investigating and theorizing pictorial and other non-verbal metaphors is important not only as a means to test, and elaborate on, the Lakoffian project of charting Idealized Cognitive Models (Lakoff +ACY- Turner 1989), but also as an instrument to help integrate cognitivist approaches with (sub)culture-oriented ones (cf. Shore 1996+ADs- Forceville 1996, 2000+ADs- Gibbs 1999+ADs- Maalej submitted). For this panel, submissions are invited that contribute to the theory and practice of non-verbal metaphor. In order to provide some guiding marks in a largely untheorized territory, the suggested theoretical background to be used is Black (1979) and/or the experiential theory launched by Lakoff and Johnson (1980) and further developed by a host of followers. Non-verbal metaphor, for present purposes, is defined broadly as comprising at least one non-verbal term+ADs- that is, a non-verbal metaphor has either a non-verbal target (tenor) or a non-verbal source (vehicle), or both. However, proposals pertaining to other non-verbal manifestations of the +ACI-poetic mind+ACI- (cf. Gibbs 1994+ADs- see also Kennedy +ACY- Kennedy 1993) besides metaphor, such as metonymy, irony, and proverbs, will also be eligible for inclusion in the panel. At the moment, pictorial metaphor appears to be the variety of non-verbal metaphor receiving most extensive attention (political propaganda in Simons 1995+ADs- advertising in Kaplan 1990, 1992+ADs- Forceville 1994, 1996, 1999b, 2000+ADs- Messaris 1997+ADs- cartoons in Rozik 1994+ADs- drawing in Kennedy 1993+ADs- Danto 1993+ADs- Surrealist art in Forceville 1988+ADs- Carroll 1994+ADs- film in Whittock 1990+ADs- Carroll 1996+ADs- general reflections on pictorial metaphor in Kennedy 1982, 1997, Sedivy 1997, McGuire 1999), but see McNeill (1992) and Cienki (1998) for suggestions for gestural metapho, and Seitz (1998) for a review of studies pertaining to non-verbal metaphor. Specific research questions pertaining to pictorial metaphor can be found in Forceville (1996, chapter 8+ADs- forthcoming). Although the panel's programme is, at this stage, very much open to other suggestions, the following considerations will give some idea as to the kind of proposals that are encouraged as well as their envisaged format: - Typically, a non-verbal metaphor cannot be sensibly discussed without the aid of audio-visual apparatus. - The rationale behind the determination of directionality of non-verbal metaphors (what is target? what is source?) is more worthy of theorizing than is usually acknowledged by scholars of verbal metaphors. - The +ACI-texts+ACI- to be discussed can be found in a variety of genres and media: print advertisements, commercials, feature films, documentaries, comix, animation films, operas, instruction books (?), web pages (?). - If it is correct that the interpretation of each metaphor consists in deciding what is mapped from source to target, it is worthy of examination which factors guide this decision (personal character, gender, genre, medium, cultural context ...) - Studies of non-verbal manifestations of Lakoff +ACY- Johnson's (1980) orientational, ontological, and structural metaphors (as against Black's +ACI-creative+ACI- ones) are, as far as I know, still rare (Simons 1995 and Forceville 1999a are exceptions) and deserve more attention. - While scholars interested in non-verbal metaphors may be found in language +ACY- literature departments, it is more likely they will work in such disciplines as word +ACY- image studies, the social sciences, and media studies. - Reports of empirical findings -- provided they can be presented in a non-technical manner -- are welcome. Bibliography Black, Max (1979). More about metaphor. In: Andrew Ortony (ed.) Metaphor and Thought. Cambridge: CUP.19-43. (The second, expanded and revised edition appeared in 1993.) Carroll, No+AOs-l (1994). Visual metaphor. In: Jaakko Hintikka (ed.) Aspects of Metaphor. Dordrecht: Kluwer, 189-218. - - (1996). A note on film metaphor. In: Carroll, Theorizing the Moving Image. Cambridge: Cambridge UP, 212-223. Cienki, Alan (1998). Metaphoric Gestures and some of their Relations to Verbal Metaphoric Expressions. In: Jean-Pierre Koenig (ed.), Discourse and Cognition. Bridging the Gap. Stanford, California: CSLI Publications, 189-204. Danto, Arthur C. (1993). Metaphor and cognition. In: Frank R. Ankersmit and J.J.A. Mooij, eds, Metaphor and knowledge. Dordrecht: Kluwer, 21-35. Forceville, Charles (1988). The case for pictorial metaphor: Ren+AOk- Magritte and other Surrealists. In: A. Erjavec (ed.), Vestnik IMS 9:1, In+AJo-titut za Marksisticne +AIo-tudije, Ljubljana, 150-160. Forceville, Charles (1994). Pictorial metaphor in advertisements. Metaphor and Symbolic Activity 9:1, 1-29. - - (1996). Pictorial metaphor in advertising. London/New York: Routledge. - - (1999a). The metaphor COLIN IS A CHILD in Ian McEwan's, Harold Pinter's, and Paul Schrader's The Comfort of Strangers. Metaphor and Symbol 14:3, 179-98. - - (1999b, July). Metaphor in moving images. (Paper given at the 6th International Cognitive Linguistics Conference in Stockholm, Sweden). HYPERLINK? - - (2000). Compasses, beauty queens and other PCs: pictorial metaphors in computer advertisements. Hermes, Journal of Linguistics 24, 31-55. - - (forthcoming). Further thoughts on delimitating pictorial metaphor. Theoria et historia scientiarum +AFs-a special issue on metaphor+AF0-. Gibbs, Raymond W., Jr. (1994). The poetics of the mind: figurative thought, language, and understanding. Cambridge: CUP. - - (1999). Taking metaphor out of our heads and putting it into the cultural world. In: Raymond W. Gibbs and Gerard J. Steen (eds), Metaphor in cognitive linguistics. Amsterdam/Philadelphia: John Benjamins, 145-66. Kaplan, Stuart Jay (1990). Visual metaphors in the representation of communication technology. Critical Studies in Mass Communication 7:1, 37-47. - - (1992). A conceptual analysis of form and content in visual metaphors. Communication 13, 197-209. Kennedy, John M. (1982). Metaphor in pictures. Perception 11, 589-605. - - (1993). Drawing +ACY- the Blind: Pictures to Touch. New Haven/ London: Yale University Press. - - (1997). Visual metaphor in contest. Semiotic Review of Books 8:2, 2-5. Kennedy, John M. +ACY- Victor Kennedy (1993). Special issue on metaphor and visual rhetoric. Metaphor and Symbolic Activity 8:3. Lakoff, George (1993). The contemporary theory of metaphor. In: A. Ortony (ed.), Metaphor and Thought. London/New York: CUP (second edition), 202-251. Lakoff, George, and Mark Johnson (1980). Metaphors we live by. Chicago: U of Chicago P. Lakoff, George, and Mark Turner (1989). More Than Cool Reason: A Field Guide to Poetic Metaphor. Chicago/ London: U of Chicago P. Maalej, Zouhair (submitted). Understanding pictorial metaphor in advertising: a cross-cultural perspective. McGuire, John Michael (1999), Pictorial metaphors: a reply to Sedivy. Metaphor and Symbol 14:4, 293-302. McNeill, David (1992). Hand and Mind: What Gestures Reveal about Thought. Chicago/London: University of Chicago Press. For a review by Priscilla J Dodds (1997), see: Messaris, Paul (1997). Visual persuasion: the role of images in advertising. Thousand Oaks, London +ACY- New Delhi: Sage. Rozik, Eli (1994). Pictorial metaphor. Kodikas/Code 17, 203-218. Sedivy, Sonia (1997). Metaphoric pictures, pulsars, platypuses. Metaphor and Symbol 12:2, 95-112. Seitz, Jay A. (1998). Nonverbal metaphor: A review of theories and evidence. Genetic, Social, and General Psychology Monographs, 124:1, 121-43. Shore, Bradd (1996). Culture in mind: cognition, culture, and the problem of meaning. New York/Oxford: Oxford University Press. Simons, Jan (1995). Film, Language, and Conceptual Structures: Thinking Film in the Age of Cognitivism. Unpublished PhD thesis, Dept. of Film and Television Studies, University of Amsterdam. Whittock, Trevor (1990). Metaphor and film. Cambridge: Cambridge UP. Charles Forceville University of Amsterdam Nieuwe Doelenstraat 16 1012 CP Amsterdam The Netherlands E-mail: Charles.Forceville+AEA-hum.uva.nl ABSTRACT The deadline for paper proposals is 15 October, 2000. The proposal should include: (i) the author's name, affiliation, full snail-address, telephone/fax, e-mail address+ADs- (ii) the title of the submission+ADs- (iii) a 200-word abstract, which, for practical reasons, must be sent in electronic form within the body of the e-mail to the Conference Organiser's e-mail address: (zmaalej+AEA-gnet.tn), mentioning +ACI-Submission for RAAM IV+ACI- in the Subject line of the mail+ADs- and (iv) specification as to whether the participant needs technical equipment. All abstracts will be refereed by the Scientific Committee. In case of multiple participants for the same abstract, correspondence will be sent to the main author. Participants wanting to attend without intending to read a paper are also welcome, and should send an e-mail including the information required for (i) only. DATES TO REMEMBER - Abstract Submission: 15 October, 2000. - Notification of Acceptance: by 15 December, 2000. - Details about venue, fee, hotel accommodation, and social program to be announced by 31 December, 2000. Dr Zouhair Maalej Department of English, Chair Faculty of Letters and Human Sciences, Tunis-Manouba, 2010, Tunis, Tunisia. Office phone: (+-216) 1 600 700 Ext. 136 Office Fax: (+-216) 1 600 910 Home Telefax: (+-216) 1 362 871 E-mail: zmaalej+AEA-gnet.tn URL: http://simsim.rug.ac.be/ZMaalejMail to author|Respond to list|Read more issues|LINGUIST home page|Top of issue
cityu.edu.hk>- ------------------------------------------ Second Call for Papers The First International Conference on Modern Chinese Grammar for the New Millennium (The Seventh Conference on Modern Chinese Grammar) The Organizing Committee of the First International Conference on Modern Chinese Grammar for the New Millennium would like to invite papers on the syntax, morphology, and semantics of Modern Chinese, including comparisons with earlier stages of Chinese or other languages and studies of language acquisition related to the acquisition of grammar. The First Conference on Modern Chinese Grammar was held in Wuhan in 1986, and since then the Conference has been held every other year. The Sixth Conference, held in Peking University in 1998, was attended by over 100 scholars from North America, Europe, Australia, Japan, Singapore, and China. It was then decided that the first Conference of the new millennium should be held in Hong Kong, and it was suggested that the numbering of the Conferences should begin again with this first one of the new millennium and the fixing of the word "International" in the title of the Conference. In terms of the topics covered in the Conference, we will continue the tradition of the earlier six conferences in limiting the papers accepted to those dealing with the topics mentioned in the first paragraph above. Date: 1-3 February 2001 Venue: City University of Hong Kong Kowloon, Hong Kong Sponsor: City University of Hong Kong Co-Sponsors: Chinese Language Society of Hong Kong East-China Normal University Linguistic Society of Hong Kong Peking University University of Hong Kong Organizing Committee: Xu, Liejiong, Chair (City University of Hong Kong) LaPolla, Randy (City University of Hong Kong) Luke, Kang Kwong (University of Hong Kong) Pan, Haihua (City University of Hong Kong Shao, Jingmin (East-China Normal University) Sin, Chow Yiu (University of Hong Kong) Tang, Wai Lan Gladys (Linguistic Society of Hong Kong) Yau Shar Noon (Chinese Language Society of Hong Kong) Hu Jianhua, Secretary (City University of Hong Kong) Conference Languages: Chinese and English Abstracts: Please send three copies of your abstract (one camera ready copy with your name, affiliation, and e-mail address centrally aligned, plus two anonymous copies) in Chinese or English to the correspondence address given below (if you are outside mainland China) by 15 September 2000. The abstract should be one page maximum, in a 12 point font, with minimum 1" margins all around. Submission by fax is not acceptable; e-mail submissions must be Microsoft Word file attachments of the length and formatting outlined above. (Submissions from mainland China should be sent to Shao Jingmin, Department of Chinese, East-China Normal University, Shanghai 20062, China, Tel: 86-21- 6265-9494; e-mail: shjmfdMail to author|Respond to list|Read more issues|LINGUIST home page|Top of issue