LINGUIST List 11.1820

Wed Aug 30 2000

Calls: Metaphor, Modern Chinese Grammar

Editor for this issue: Jody Huellmantel <>

As a matter of policy, LINGUIST discourages the use of abbreviations or acronyms in conference announcements unless they are explained in the text.


  1. Zouhair Maalej, 4th Intl Conference on Researching and Applying Metaphor
  2. Haihua Pan, Ph.D., Modern Chinese Grammar for the New Millennium

Message 1: 4th Intl Conference on Researching and Applying Metaphor

Date: Wed, 30 Aug 2000 00:17:45 +0200
From: Zouhair Maalej <>
Subject: 4th Intl Conference on Researching and Applying Metaphor

(RAAM IV, 5-6-7 April 2001, Tunis)

Conference theme: Metaphor, Cognition, and Culture

Specifically Pictorial Metaphor

Metaphor is +ACI-not a figure of speech, but a mode of thought+ACI-
(Lakoff 1993: 210), but the interest in non-verbal manifestations of
metaphor is still a fairly recent development. Investigating and
theorizing pictorial and other non-verbal metaphors is important not
only as a means to test, and elaborate on, the Lakoffian project of
charting Idealized Cognitive Models (Lakoff +ACY- Turner 1989), but
also as an instrument to help integrate cognitivist approaches with
(sub)culture-oriented ones (cf. Shore 1996+ADs- Forceville 1996,
2000+ADs- Gibbs 1999+ADs- Maalej submitted).

For this panel, submissions are invited that contribute to the theory
and practice of non-verbal metaphor. In order to provide some guiding
marks in a largely untheorized territory, the suggested theoretical
background to be used is Black (1979) and/or the experiential theory
launched by Lakoff and Johnson (1980) and further developed by a host
of followers. Non-verbal metaphor, for present purposes, is defined
broadly as comprising at least one non-verbal term+ADs- that is, a
non-verbal metaphor has either a non-verbal target (tenor) or a
non-verbal source (vehicle), or both. However, proposals pertaining to
other non-verbal manifestations of the +ACI-poetic mind+ACI- (cf.
Gibbs 1994+ADs- see also Kennedy +ACY- Kennedy 1993) besides metaphor,
such as metonymy, irony, and proverbs, will also be eligible for
inclusion in the panel.

At the moment, pictorial metaphor appears to be the variety of
non-verbal metaphor receiving most extensive attention (political
propaganda in Simons 1995+ADs- advertising in Kaplan 1990, 1992+ADs-
Forceville 1994, 1996, 1999b, 2000+ADs- Messaris 1997+ADs- cartoons in
Rozik 1994+ADs- drawing in Kennedy 1993+ADs- Danto 1993+ADs-
Surrealist art in Forceville 1988+ADs- Carroll 1994+ADs- film in
Whittock 1990+ADs- Carroll 1996+ADs- general reflections on pictorial
metaphor in Kennedy 1982, 1997, Sedivy 1997, McGuire 1999), but see
McNeill (1992) and Cienki (1998) for suggestions for gestural metapho,
and Seitz (1998) for a review of studies pertaining to non-verbal
metaphor. Specific research questions pertaining to pictorial metaphor
can be found in Forceville (1996, chapter 8+ADs-
forthcoming). Although the panel's programme is, at this stage, very
much open to other suggestions, the following considerations will give
some idea as to the kind of proposals that are encouraged as well as
their envisaged format:

- Typically, a non-verbal metaphor cannot be sensibly discussed without the
aid of audio-visual apparatus.
- The rationale behind the determination of directionality of non-verbal
metaphors (what is target? what is source?) is more worthy of theorizing
than is usually acknowledged by scholars of verbal metaphors.
- The +ACI-texts+ACI- to be discussed can be found in a variety of genres and
media: print advertisements, commercials, feature films, documentaries,
comix, animation films, operas, instruction books (?), web pages (?).
- If it is correct that the interpretation of each metaphor consists in
deciding what is mapped from source to target, it is worthy of examination
which factors guide this decision (personal character, gender, genre,
medium, cultural context ...)
- Studies of non-verbal manifestations of Lakoff +ACY- Johnson's (1980)
orientational, ontological, and structural metaphors (as against Black's
+ACI-creative+ACI- ones) are, as far as I know, still rare (Simons 1995 and
Forceville 1999a are exceptions) and deserve more attention.
- While scholars interested in non-verbal metaphors may be found in
language +ACY- literature departments, it is more likely they will work in such
disciplines as word +ACY- image studies, the social sciences, and media studies.
- Reports of empirical findings -- provided they can be presented in a
non-technical manner -- are welcome.

Black, Max (1979). More about metaphor. In: Andrew Ortony (ed.) Metaphor and
Thought. Cambridge: CUP.19-43. (The second, expanded and revised edition
appeared in 1993.)
Carroll, No+AOs-l (1994). Visual metaphor. In: Jaakko Hintikka (ed.) Aspects of
Metaphor. Dordrecht: Kluwer, 189-218.
- - (1996). A note on film metaphor. In: Carroll, Theorizing the Moving
Image. Cambridge: Cambridge UP, 212-223.
Cienki, Alan (1998). Metaphoric Gestures and some of their Relations to
Verbal Metaphoric Expressions. In: Jean-Pierre Koenig (ed.), Discourse and
Cognition. Bridging the Gap. Stanford, California: CSLI Publications,
Danto, Arthur C. (1993). Metaphor and cognition. In: Frank R. Ankersmit and
J.J.A. Mooij, eds, Metaphor and knowledge. Dordrecht: Kluwer, 21-35.
Forceville, Charles (1988). The case for pictorial metaphor: Ren+AOk- Magritte
and other Surrealists. In: A. Erjavec (ed.), Vestnik IMS 9:1, In+AJo-titut za
Marksisticne +AIo-tudije, Ljubljana, 150-160.
Forceville, Charles (1994). Pictorial metaphor in advertisements. Metaphor
and Symbolic Activity 9:1, 1-29.
- - (1996). Pictorial metaphor in advertising. London/New York: Routledge.
- - (1999a). The metaphor COLIN IS A CHILD in Ian McEwan's, Harold Pinter's,
and Paul Schrader's The Comfort of Strangers. Metaphor and Symbol 14:3,
- - (1999b, July). Metaphor in moving images. (Paper given at the 6th
International Cognitive Linguistics Conference in Stockholm, Sweden).
- - (2000). Compasses, beauty queens and other PCs: pictorial metaphors in
computer advertisements. Hermes, Journal of Linguistics 24, 31-55.
- - (forthcoming). Further thoughts on delimitating pictorial metaphor.
Theoria et historia scientiarum +AFs-a special issue on metaphor+AF0-.
Gibbs, Raymond W., Jr. (1994). The poetics of the mind: figurative thought,
language, and understanding. Cambridge: CUP.
- - (1999). Taking metaphor out of our heads and putting it into the
cultural world. In: Raymond W. Gibbs and Gerard J. Steen (eds), Metaphor in
cognitive linguistics. Amsterdam/Philadelphia: John Benjamins, 145-66.
Kaplan, Stuart Jay (1990). Visual metaphors in the representation of
communication technology. Critical Studies in Mass Communication 7:1, 37-47.
- - (1992). A conceptual analysis of form and content in visual metaphors.
Communication 13, 197-209.
Kennedy, John M. (1982). Metaphor in pictures. Perception 11, 589-605.
- - (1993). Drawing +ACY- the Blind: Pictures to Touch. New Haven/ London: Yale
University Press.
- - (1997). Visual metaphor in contest. Semiotic Review of Books 8:2, 2-5.
Kennedy, John M. +ACY- Victor Kennedy (1993). Special issue on metaphor and
visual rhetoric. Metaphor and Symbolic Activity 8:3.
Lakoff, George (1993). The contemporary theory of metaphor. In: A. Ortony
(ed.), Metaphor and Thought. London/New York: CUP (second edition), 202-251.
Lakoff, George, and Mark Johnson (1980). Metaphors we live by. Chicago: U of
Chicago P.
Lakoff, George, and Mark Turner (1989). More Than Cool Reason: A Field Guide
to Poetic Metaphor. Chicago/ London: U of Chicago P.
Maalej, Zouhair (submitted). Understanding pictorial metaphor in
advertising: a cross-cultural perspective.
McGuire, John Michael (1999), Pictorial metaphors: a reply to Sedivy.
Metaphor and Symbol 14:4, 293-302.
McNeill, David (1992). Hand and Mind: What Gestures Reveal about Thought.
Chicago/London: University of Chicago Press. For a review by Priscilla J
Dodds (1997), see:
Messaris, Paul (1997). Visual persuasion: the role of images in advertising.
Thousand Oaks, London +ACY- New Delhi: Sage.
Rozik, Eli (1994). Pictorial metaphor. Kodikas/Code 17, 203-218.
Sedivy, Sonia (1997). Metaphoric pictures, pulsars, platypuses. Metaphor and
Symbol 12:2, 95-112.
Seitz, Jay A. (1998). Nonverbal metaphor: A review of theories and evidence.
Genetic, Social, and General Psychology Monographs, 124:1, 121-43.
Shore, Bradd (1996). Culture in mind: cognition, culture, and the problem of
meaning. New York/Oxford: Oxford University Press.
Simons, Jan (1995). Film, Language, and Conceptual Structures: Thinking Film
in the Age of Cognitivism. Unpublished PhD thesis, Dept. of Film and
Television Studies, University of Amsterdam.
Whittock, Trevor (1990). Metaphor and film. Cambridge: Cambridge UP.

Charles Forceville
University of Amsterdam
Nieuwe Doelenstraat 16
1012 CP Amsterdam
The Netherlands


The deadline for paper proposals is 15 October, 2000. The proposal
should include: (i) the author's name, affiliation, full
snail-address, telephone/fax, e-mail address+ADs- (ii) the title of
the submission+ADs- (iii) a 200-word abstract, which, for practical
reasons, must be sent in electronic form within the body of the e-mail
to the Conference Organiser's e-mail address: (,
mentioning +ACI-Submission for RAAM IV+ACI- in the Subject line of the
mail+ADs- and (iv) specification as to whether the participant needs
technical equipment. All abstracts will be refereed by the Scientific
Committee. In case of multiple participants for the same abstract,
correspondence will be sent to the main author. Participants wanting
to attend without intending to read a paper are also welcome, and
should send an e-mail including the information required for (i) only.

- Abstract Submission: 15 October, 2000.
- Notification of Acceptance: by 15 December, 2000.
- Details about venue, fee, hotel accommodation, and social program to be
announced by 31 December, 2000.

Dr Zouhair Maalej
Department of English, Chair
Faculty of Letters and Human Sciences,
Tunis-Manouba, 2010, Tunis, Tunisia.
Office phone: (+-216) 1 600 700 Ext. 136
Office Fax: (+-216) 1 600 910
Home Telefax: (+-216) 1 362 871

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Message 2: Modern Chinese Grammar for the New Millennium

Date: Wed, 30 Aug 2000 11:38:16 +0800
From: Haihua Pan, Ph.D. <>
Subject: Modern Chinese Grammar for the New Millennium

- ------------------------------------------
Second Call for Papers

The First International Conference on
Modern Chinese Grammar for the New Millennium
(The Seventh Conference on Modern Chinese Grammar)

The Organizing Committee of the First International Conference on Modern

Chinese Grammar for the New Millennium would like to invite papers on
the syntax, morphology, and semantics of Modern Chinese, including
comparisons with earlier stages of Chinese or other languages and
studies of language acquisition related to the acquisition of grammar.

The First Conference on Modern Chinese Grammar was held in Wuhan in
1986, and since then the Conference has been held every other year.
The Sixth Conference, held in Peking University in 1998, was attended
by over 100 scholars from North America, Europe, Australia, Japan,
Singapore, and China. It was then decided that the first Conference
of the new millennium should be held in Hong Kong, and it was
suggested that the numbering of the Conferences should begin again
with this first one of the new millennium and the fixing of the word
"International" in the title of the Conference.

In terms of the topics covered in the Conference, we will continue the
tradition of the earlier six conferences in limiting the papers accepted
to those dealing with the topics mentioned in the first paragraph above.

Date: 1-3 February 2001

Venue: City University of Hong Kong
 Kowloon, Hong Kong

Sponsor: City University of Hong Kong


 Chinese Language Society of Hong Kong
 East-China Normal University
 Linguistic Society of Hong Kong
 Peking University
 University of Hong Kong

Organizing Committee:

 Xu, Liejiong, Chair (City University of Hong Kong)
 LaPolla, Randy (City University of Hong Kong)
 Luke, Kang Kwong (University of Hong Kong)
 Pan, Haihua (City University of Hong Kong
 Shao, Jingmin (East-China Normal University)
 Sin, Chow Yiu (University of Hong Kong)
 Tang, Wai Lan Gladys (Linguistic Society of Hong Kong)
 Yau Shar Noon (Chinese Language Society of Hong Kong)
 Hu Jianhua, Secretary (City University of Hong Kong)

Conference Languages: Chinese and English


Please send three copies of your abstract (one camera ready copy with
your name, affiliation, and e-mail address centrally aligned, plus two
anonymous copies) in Chinese or English to the correspondence address
given below (if you are outside mainland China) by 15 September 2000.
The abstract should be one page maximum, in a 12 point font, with
minimum 1" margins all around. Submission by fax is not acceptable;
e-mail submissions must be Microsoft Word file attachments of the
length and formatting outlined above. (Submissions from mainland
China should be sent to Shao Jingmin, Department of Chinese,
East-China Normal University, Shanghai 20062, China, Tel: 86-21-
6265-9494; e-mail:

Correspondence Address:

 ICMCG Organizing Committee
 Department of Chinese, Translation and Linguistics
 City University of Hong Kong
 83 Tat Chee Avenue
 Kowloon, Hong Kong

Fax: (852) 2788-8706
Tel: (852) 2788-9509

Significant Dates:

 Abstract submission deadline: 15 Sept 2000
 Notification of acceptance: 15 Oct 2000
 Pre-registration: before 15 Nov 2000
 Program available: 15 Dec 2000


 Early registration fee: HK$ 300 / US$ 45
 Late registration fee: HK$ 400 / US$ 55
 Student registration fee: HK$ 150 / US$ 25
 Bank draft / international money order in US dollars; bank
 draft / cheque in HK dollars; cash on site

Accommodations: Participants are advised to contact the following travel

 agent for reservations:

 Nice Holiday Limited
 Room 806 Eastern Commercial Centre
 394-407 Hennessy Road, Hong Kong
 Tel: (852) 2572-0996
 Fax: (852) 2575-4093


Reply Form

 Surname: _____________________________________

 Given name: _____________________________________

 Name in Chinese (if applicable): ____________________

 Institution: _____________________________________

 Address: _____________________________________

 Phone: _____________________________________

 Fax: _____________________________________

 E-mail: _____________________________________

 Paper Title: _____________________________________


Send to: ICMCG Organizing Committee
 Department of Chinese, Translation and Linguistics
 City University of Hong Kong
 83 Tat Chee Avenue
 Kowloon, Hong Kong


Haihua Pan (����), Ph.D.
Dept. of Chinese, Translation & Linguistics (����N½Ķ�λy���Ǩt)
City University of Hong Kong (���䫰���j��)
83 Tat Chee Avenue, Kowloon, Hong Kong
Phone: (852)-2788-8795 (O), (852)-2364-8352 (H)
Fax: (852)-2788-8706
E-mail: CTHPANCityU.Edu.HK
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