LINGUIST List 12.1836

Tue Jul 17 2001

Books: Colloquials, Discourse

Editor for this issue: Naomi Ogasawara <naomilinguistlist.org>

Directory

1. Sean Hanrahan, Colloquials: The Colloquials Series
2. Sean Hanrahan, Discourse: The Discourse of Advertising Second Edition by Guy Cook

THE COLLOQUIAL SERIES

The Colloquials series includes guides to over fifty of the World's
languages-from popular favorites to less common gems. Designed so
that you can use cassettes, books or cds separately or in combination,
these user-friendly courses enable you to acquire a solid command of
the everyday spoken and written forms of your chosen language. They
are the ideal resource for the aspiring language learner, whether in
the classroom or on their own.

Each Colloquial includes:
clear, concise grammar
a useful vocabulary
a glossary
a pronunciation guide
exercises for regular practice
an extensive reference section

The Colloquials offer the widest available range of language- learning
book and cassette packages. They help you navigate the intricacies of
your language, and the flexible format means you can continue learning
while jogging, driving to work or relaxing at home.

These self-pacing courses are created by experienced teachers, and are
ideal for both beginners and for learners who need to "brush up" rusty
skills.

The Routledge Colloquials courses are available in a variety of
formats to best suit your individual needs: Book/Cassette Packs
include a full-length paperback book plus one or two 60-minute
cassettes recorded by native speakers. Books or Cassettes are sold
separately for those who need to improve their reading or listening
skills only. Available for selected languages, two-CD packs include
additional recordings to supplement the book and help learners to
improve pronunciation and listening skills.

The following are available and forthcoming 2001 titles:
Colloquial Icelandic by Daisy Neijmann
Paperback: $22.95 �12.99
Cassette: $24.95 �13.61
Pack: $45.00 �26.61
Colloquial Persian, 2nd Edition by Abdi Rafiee
Paperback: $20.99 �12.50
Cassette: $27.99 �12.34
Pack: $39.99 �23.83
Colloquial Polish, 2nd Edition by Boleslaw W. Mazur
Paperback: $18.95 �11.99
Cassette: $22.95 �13.61
Pack: $39.95 �24.61
Colloquial Scottish Gaelic by Katie Graham & Katherine M. Spandaro
Paperback: $20.95 �12.99
Cassette: $22.95 �13.61
Pack: $45.95 �26.61
Colloquial Spanish of Latin America, 2nd Edition by Roberto Rodriguez-Saona
Paperback: $15.95 �9.99
Cassette: $24.95 �14.89
Pack: $29.95 �24.38
For more information and a more comprehensive listing,
please visit our website:
http://www.routledge.com/colloquials

Guy Cook, University of Reading, THE DISCOURSE OF ADVERTISING,
Second Edition

The second-edition of The Discourse of Advertising has been
substantially revised and includes new material from advertisements
for Philips, Wonderbra, Wrigleys and others. Cook argues that
advertisements are always engaged in a complex interaction with the
texts around them-music and images-and the people who make and
experience them.

Routledge September 2001 272 pp
Hb: 0415234549: $80.00 �50.00
Pb: 0415234557: $25.95 �15.99

1. Introduction: The Genre of the Advertisement
2. Substance and Surroundings
3. Pictures, Music, Speech and Writing Chapter
4. Language and Paralanguage
5. Words and Phrases
6. Prosody Parallelism Poetry
7. Connected Text
8. Narrative Voices
9. Ways of Hearing
10.Conclusion: The Genre of Advertisement