LINGUIST List 12.850

Tue Mar 27 2001

Books: Cognitive Linguistics

Editor for this issue: Naomi Ogasawara <>

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  1. Paul Peranteau, Cognitive Ling: Iconicity in Lang & Literature 2, Language & Ideology

Message 1: Cognitive Ling: Iconicity in Lang & Literature 2, Language & Ideology

Date: Mon, 26 Mar 2001 11:37:56 -0500
From: Paul Peranteau <>
Subject: Cognitive Ling: Iconicity in Lang & Literature 2, Language & Ideology

John Benjamins Publishing announces three new works in Cognitive Linguistics:

Iconicity in Language and Literature 2.
Olga FISCHER (University of Amsterdam) and 
Max N�NNY (University of Z�rich) (eds.)
US & Canada: 1 58811 003 6 / USD 100.00 (Hardcover)
Rest of world: 90 272 2574 5 / NLG 220.00 (Hardcover)

This volume, a sequel to Form Miming Meaning (1999), offers a
selection of papers given at the second international symposium on
iconicity (Amsterdam 1999). In the light of semiotic, linguistic and
literary theory the studies gathered here investigate how iconicity
works on all levels of language, in literary texts and other forms of
verbal discourse. They investigate, among other subjects, the semiotic
foundations of iconicity, the role played by iconicity in language
evolution and in the way words are positioned syntactically.

Special consideration is given to the iconic nature of metaphor and
the 'mise en abyme', to iconically motivated punctuation and other
typographic matters such as the manipulation of colour, fonts and
spacing in advertising and in poetry. Other studies show how iconicity
influences Shakespeare's rhetoric, the structural design of Margaret
Atwood's writings and the changing fashions in fictional landscape
description. Thus, these analyses of 'the motivated sign' represent
yet another strong challenge to "Saussure's dogma of arbitrariness"

Contributions by: 
Earl R. Anderson; C. Jac Conradie; Olga Fischer; Robbie B.H. Goh; 
Anne C. Henry; William J. Herlofsky; Loretta Innocenti; Frank Jansen; 
Jean-Jacques Lecercle; Leo Lentz; Christina Ljungberg; Wolfgang G. M�ller; 
Max N�nny; Ralf Norrman; Winfried N�th; Piotr Sadowski; John J. White; 
Werner Wolf.

Language and Ideology.
Volume 1: theoretical cognitive approaches.
Ren� DIRVEN (University of Duisburg), 
Bruce HAWKINS (Illinois State University) and 
Esra SANDIKCIOGLU (University of Duisburg) (eds.)
Current Issues in Linguistic Theory 204
US & Canada: 1 55619 730 6 / USD 91.00 (Hardcover)
Rest of world: 90 272 3711 5 / NLG 200.00 (Hardcover)

Together with its sister volume on Descriptive Cognitive Approaches,
this volume explores the contribution which cognitive linguistics can
make to the identification and analysis of overt and hidden
ideologies. As a theory of language which sees language as the
accumulation of the conventionalised conceptualisations of a given
linguistic and/or cultural community or sub-group within it, cognitive
linguistics is called upon to make its own inroads in the study of

This volume offers theoretical approaches and first discusses the
philosophical foundations of cognitive linguistics. The question
whether cognitive linguistics is not an ideology itself is not
tabooed. The speaker's deictic centre is the anchoring point, not only
for spatial, temporal or interactional deixis, but also for cultural
and ideological deixis. Cognitive linguistics is also confronted with
a severe Marxist critique, but the potential convergence between the
two 'philosophies' is highlighted as well.

Further the question is raised to what extent the central nervous
system and the grammatical system of a language impose sexually
biased, and hence ideological representations on cognition. Finally,
linguistics itself is seen a a potential bearer of ideological
deviations as was the case with the 'politics of linguistics' in Nazi
Germany, and even with the quest for the Indo-European homeland in
comparative and historical linguistics throughout the 19th century and
well into the 20th century.

Contributions by: 
Bruce Hawkins; Roberta Pires de Oliveira; Tim Rohrer; Bert Peeter; 
Peter Grundy & Yan Jiang; Ali A. Mazrui & Alamin M. Mazrui; Harry Howard; 
Tore Nesset; Peter E. Jones; E. F. Konrad Koerner; Christopher Hutton.

Language and Ideology.
Volume 2: descriptive cognitive approaches.
Ren� DIRVEN (UNiversity of Duisburg), 
Roslyn FRANK (University of Iowa) and 
Cornelia ILIE (University of Stockholm)(eds.)
Current Issues in Linguistic Theory 205
US & Canada: 1 55619 731 4 / USD 91.00 (Hardcover)
Rest of world: 90 272 3712 3 / NLG 200.00 (Hardcover)

Together with its sister volume on Theoretical Cognitive Approaches,
this volume explores the contribution which cognitive linguistics can
make to the identification and analysis of overt and hidden
ideologies. This volume shows that descriptive tools which cognitive
linguistics developed for the analysis of language-in-use are highly
efficient for the analysis of ideologies as well. Amongst them are the
concept of grounding and the speaker's deictic centre, iconographic
reference, frames, cultural cognitive models as a subgroup of
Idealized Cognitive Models, conceptual metaphors, root metaphors,
frames as groups of metaphors, mental spaces, and conceptual blending.

The first section 'Political metaphor and ideology' discusses topics
such as Nazi Germany, discrimination of Afro-Americans, South Africa's
"rainbow nation", and the impeachment campaign against President
Clinton. The second section, on cross-cultural "Otherness", deals with
cultural clashes such as those between the Basque symbolic world and
the general European value systems; between the Islam and the West,
determining its treatment of Iraq in the Gulf War; and between Hong
Kong "Otherness" and centuries of Western dominance. The third section
deals with 'Metaphors for institutional ideologies' and concentrates
on the globalisation of the North and South American markets, on
insults in (un)parliamentary debates, and on the Internet being for

Contributions by: 
Bruce Hawkins; Willem J. Botha; Pamela S. Morgan; Lewis Sego; 
Peter Grundy & Yan Jiang; Roslyn M. Frank & Mikel Susperregi; 
Esra Sandikcioglu; Tim Rohrer; Liliana Cubo de Severino, 
Daniel Adri�n Israel & V�ctor Gustavo Zonana; Cornelia Ilie.

 John Benjamins Publishing Co.
Offices:	Philadelphia 			Amsterdam:
Phone: +215 836-1200 +31 20 6304747
Fax: +215 836-1204 +31 20 6739773
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Friday, March 16, 2001