LINGUIST List 13.1734

Wed Jun 19 2002

Books: Pragmatics, Karol J. Hardin

Editor for this issue: Dina Kapetangianni <dinalinguistlist.org>

Directory

1. academic_books, Pragmatics of Persuasive Discourse in Spanish Television Advertising

Title: Pragmatics of Persuasive Discourse in Spanish Television Advertising
Series Title: Publications in Linguistics 137

Publication Year: 2001

Publisher: Summer Institute of Linguistics
 http://www.sil.org/


Author: Karol J. Hardin

Paperback: ISBN: 1556711506, Pages: 234, Price: 29.00

Abstract:			


This investigation analyzes pragmatic ways in which Spanish is used
to achieve persuasion in television advertising. The author applies
pragmatic models to commercials for products and services from three
countries--Chile, Spain, and the United States. She addresses the
questions: (1) Which pragmatic devides occur most frequently? (2)How
are these devices linguistically coded? (3) Are any differences
evident between regional varieties of Spanish? and (4) How are
pragmalinguistic features of television advertising used to effect
persuasion? The most representative variables include speech acts,
indexicals, politeness, implicatures, violations of Grice's Maxims,
and speaker considerations.

The study contributes to the cross-linguistic understanding of
pragmatics and of persuasion in Spanish by (1) offering a procedure
that may be replicated; (2) addressing multiple pragmatic categories;
and (3) examining the relationship between pragmatic strategies and
persuasion among Spanish speakers. Given the vital role of the media
in society, Spanish television advertising reflects the pragmatic
communication of persuasion by and to spanish speakers.

Lingfield(s): Pragmatics
			 
Subject Language(s): Spanish (Language Code: SPN)
 
Written In: English (Language Code: ENG)