LINGUIST List 13.2606

Fri Oct 11 2002

Books: Text/Corpus Linguistics & Cognitive Science

Editor for this issue: Tomoko Okuno <tomokolinguistlist.org>

Directory

1. Julia.Ulrich, Persuasive Signs: Ron Beasley & Marcel Danesi

		
Title: PERSUASIVE SIGNS
Subtitle: THE SEMIOTICS OF ADVERTISING
Series Title: Approaches to Applied Semiotics
			
Publication Year: 2002
			
Publisher: Mouton de Gruyter
 http://www.degruyter.de/hling.html
			
 
Author: Ron Beasley 
Author: Marcel Danesi 
				

Hardback: ISBN: 3110173409, Pages: 193, Price: Euro 88.00 / sFr 141,-
/ approx. US$ 88.00 

Paperback: ISBN: 3110173417, Pages: 193, Price: Euro 34.95 / sFr 56,-
/ approx. US$ 35.00 
			
Abstract:
			
Using both verbal and nonverbal techniques to make its messages as
persuasive as possible, advertising has become an integral component of
modern-day social discourse designed to influence attitudes and
lifestyle behaviors by covertly suggesting how we can best satisfy our
innermost urges and aspirations through consumption. This book looks at
the categories of this form of discourse from the standpoint of semiotic
analysis. It deals with the signifying processes that underlie
advertising messages in print, electronic, and digital form.

>From the contents

CHAPTER I: ADVERTISING AS SOCIAL DISCOURSE
1.1 A schematic history of advertising
1.2 The semiotic approach to advertising
1.3 The role of semiotics in the advertising debate
1.4 Elements of semiotic analysis

CHAPTER II: CREATING RECOGNIZABILITY FOR THE PRODUCT
2.1 Creating a signification system
2.2 Creating textuality
2.3 Using multiple media
2.4 Ad campaigns

CHAPTER III: CREATING TEXTUALITY
3.1 Textuality
3.2 Connotation
3.3 Verbal techniques
3.4 Nonverbal techniques

CHAPTER IV: ADVERTISING AND CULTURE
4.1 Market testing the product's signification system
4.2 Advertising culture
4.3 The semiotic purview

[To order, please contact
SFG-Servicecenter-Fachverlage GmbH
Postfach 4343
72774 Reutlingen
Fax: +49 (0)7071 - 93 53 - 33
E-mail: deGruyters-f-g.com

For USA, Canada and Mexico:
Walter de Gruyter, Inc.
200 Saw Mill River Road
Hawthorne, NY 10532, USA
Fax: +1 (914) 747-1326
E-mail: csdegruyterny.com


Please visit our website for other publications by Mouton de Gruyter:
http://www.degruyter.com]
			
Lingfield(s): Text/Corpus Linguistics, Cognitive Science
			 
Written In: English (Language Code: ENG)