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Boxer, Diana (2002) Applying Sociolinguistics: Domains and Face-to-Face Interaction. John Benjamins Publishing Company, x+239pp, paperback ISBN 1-58811-198-9, $35.95, Impact: Studies in Language and Society 15 Book Announcement on Linguist: http://linguistlist.org/get-book.html?BookID=3937 Pentti Haddington, University of Oulu, Finland OVERVIEW ''Applying Sociolinguistics: Domains and Face-to-Face Interaction'' takes a look at real world of verbal interaction. The book aims to demonstrate what can be learned from the study of face-to-face interaction and inform readers of the possibilities of applying knowledge from this kind of research in order to optimize interaction in everyday interaction (1). Boxer (henceforth B) introduces several linguistic and sociological fields and approaches that study face-to-face interaction in one way or the other (e.g. Conversation analysis, Discourse analysis, Ethnography of communication). The author also builds upon a vast array of other studies in language and talk (Gricean pragmatics, speech acts, anthropological linguistics, etc). However, her main influences clearly stem from critical approaches in applied linguistics and sociolinguistics. The book is organized into chapters that each investigate a particular domain (e.g. family, social, work, etc), following Joshua Fishman's (1972) categorization of day-to-day language use into ''domains.'' Each chapter provides an up-to-date overview of current studies in the domain in question and then a more detailed account of B's original research in the same domain. This volume should interest a wide audience of linguists and sociologists, but perhaps mainly finds its readers from the fields of applied linguistics and sociolinguistcs and those interested in the relationships between gender, ethnicity, race and speech; language and power; or ... power in language.' CHAPTERS 1. Introduction (1-20) In the introduction B introduces several fields that study and are related to face-to-face interaction and lays out the aims of the book (mentioned above in the overview). The author states that she orients to a practical application in the study of face-to-face interaction and lays out a view to usage-based, empirically grounded doing of sociolinguistic analysis that relies widely on other studies of language and talk (also mentioned in the overview). B also considers the distinction between studying macro and micro phenomena and says the distinction is a fuzzy one. The author has organized the volume so that it follows Fishman's (1972) categorization of day-to-day language into ''domains'' and studies these domains mainly in North American settings. The domains are: family, social, education, religious, and workplace domain. In addition to the different domains, B provides an additional chapter that considers face-to-face encounters in cross-cultural situations. She sets out to study the domains and cross-cultural situations by connecting face-to-face interaction with sociocultural values and thereby looking at how different speaking patterns reflect or perpetuate these values. B finds applying Critical Discourse Analysis (CDA) (Norman Fairclough, Teun Van Dijk, Ruth Wodak) and thus finding to expose and study societal problems stemming from manipulative and discriminatory language use by powerful groups as an important way of doing sociolinguistics (7). However, B states that while ''the thrust of CDA is essentially the issue of language and power, the thrust of this book is somewhat different.'' (8) She characterizes the thrust of her book as ''power in language'' and means that she intents to provide examples of results of ordinary interactions that will help speakers achieve power in language. In other words, ''the sort of power here is not that of dominance; it is the power to present ourselves as we wish and thereby negotiate more successfully through the important domains of our lives'' (8). 2. Face-to-face in the family domain (21-46) B claims that talk in the family is first of all very important for our daily lives since it involves the people that are close to us and with whom we generally interact the most. Secondly, B says that talk with family members differs in striking ways from the ways we talk with people who are more distant to us. She also says that as speakers we recognize the importance of interacting with our family members in constructive and fruitful ways. (21) In light of the above she discusses ''dinner table talk,'' ''couples talk'', and ''nagging.'' On the basis of prior studies on dinner table talk, B discusses how the transformations in modern family dinner practices may have an effect on language socialization for children. She also discusses the importance of reported speech as showing gender differences in dinner table talk, and also other gender roles in dinner time conversations (22-30). In the section on couples talk, B provides for an overview on some studies that have shown how women try to keep up conversations in couples talk, whereas men are more ''patronizing,'' ''teachy'' and interrupt others more, for example. B also discusses the use of humor to negotiate conflicts (30-32). In the section on nagging, B claims that nagging is ubiquitous in the family domain and that she would like to ask the question why nagging is so ubiquitous in the domestic context. She focuses on analyzing nagging in relation to gender, social distance, social status and power and states that the reason for why some parents nag while others need not do so ''must lie in the family members' perceptions of power of the person issuing the request (39). She also says that women may expect compliance with reasonable requests, but that due to the hierarchical style of boys and men, it doesn't work. Consequently, requests become repeated reminders that turn into nagging. She summarizes that nagging prevails in the family area and is a source of a good deal of conflict within the domestic domain. She concludes the chapter by saying that children are socialized into adults in the familial domain then become members of their speech communities. Models for arguments and nagging, for example, may cause problems and perpetuate through to the next generation. She also says that children learn gendered roles (father, mother) at home. 3. Face-to-face in the social domain (47-88) In the chapter on social life B discusses, for example, the phrase ''how are you'' and the different social functions the phrase may have. The author also discusses previous studies on US/Japanese differences in refusal strategies (52), telephone partings (52), offers (53), invitations (54), complimenting (54-55), advice-giving (59-61), and troubles-telling (59-61). In her overview to complimenting she discusses Pomerantz's (1978) work on compliment responses and at the same time briefly discusses the methodologies and advantages and disadvantages of Conversation Analysis (cf. Sacks et al. 1974) and ethnographic approaches to face-to-face interaction. In her own study on troubles talk and complaints B found out that the preferred response to such talk is commiseration and that this sort of troubles-telling is frequently undertaken by interlocutors to open and sustain conversations and relationships (58). B also discusses the idea of dominance in feminist linguistics and that differences in linguistic practices often stem from differences in access to social power (67). Another example of B's own work in the social domain concerns a co-study with Florencia Cortés-Conde on conversational joking, teasing and identity display. B discusses for example different types of conversational joking, joking about absent others, self-denigrating humor, self-teasing, joking that bonds and so on. She discusses the above phenomena with reference to sociolinguistic variables, such as gender in order to shed light on phenomena such as exclusion, discrimination and sexual harassment. 4. Face-to-face in the education domain (89-124) In her discussion on the education domain, B concentrates on higher education. First she gives a view based on literature in higher education which includes studies of how face-to-face discourse analysis elucidates the social construction of self as part to the academic world. She looks at statuses of individuals in the academe, in different situations (e.g. advising situations and colloquia), based on the level of experience different individuals have. She states that those lower in the ''power scale'' display their intellectual identities less in colloquia, for example. The chapter also includes an analysis of the use of sarcasm in higher education classrooms (done in co-operation with Jodi Nelms). She discusses the functions of sarcasm in college classrooms and finds that there are both positive, negative and neutral uses of sarcasm (104-115). She states that sarcasm is used to convey messages that could be done more directly in ordinary interactional situations. Sarcasm also has multiple functions: to build rapport, to make a point, to ridicule, among others. The use of sarcasm can be perceived as positive, negative or neutral by students, depending on what the target of the sarcastic comment is. She concludes that professors and teachers need to make conscious efforts to ascertain how their speech behaviors are perceived by others (123). Negative uses of sarcasm should be avoided, whereas positive uses of sarcasm in fact can be useful. In sum, sarcasm is not necessarily just a negative kind of speech behavior. 5. Face-to-face in the religious domain (125-146) B gives an overview of prior studies on religious discourse, for example, on prayer meetings. She also looks at interactional situations and details from different religious traditions. B lists some consistent findings in this domain. First of all, interaction in the religious domain is generally face-to-faces. She says that the aspect of face-to-face interaction in the domain of religion borders on social interaction. According to B, it is sometimes difficult to disambiguate the social aspect of religious groups. When people participate in the religious domain they do it to satisfy both spiritual, intellectual and social needs. B's own work of the religious domain considers face-to-face language of a Bat/Bar Mitzvah (the Jewish rite of passage of youth into adulthood at the age of thirteen). In this section she demonstrates how the spiritual, intellectual and social spheres interact, and how the social interaction in the rite of passage is significant for the participants. She concludes that religious interaction is an important part of people's lives in North American speech communities and that communicative competence in religious interaction encompasses knowing the structure of religious services (when to pray, recite, etc). 6. Face-to-face in the workplace domain (147-175) B says that the aim of the chapter on workplace interaction is to offer insights into how communicative competence in workplace and institutional encounters can help people to interact in this domain. She discusses several prior studies on talk in service encounters (how to build tab in restaurant interactions, how to get what you want in hairdresser encounters, how to present witness testimony in order to get across a desired point, etc), institutional encounters (911 calls, police officers handling domestic violence) and talk at work. B also looks at previous studies on female and male ability in the workplace and comes to the conclusion that women's affiliative style has positive implications for the workplace. She also says that more studies should be done, for example, on the problems where women don't have enough power in the workplaces, and on humor in workplaces. B's own work looks at face-to-face interaction in a predominantly male brokerage house (co-authored with Andrea DeCapua). She considers such (male) speech behavior as bragging, boasting and bravado at work, and looks at boastful humor and analyzes gender sequences of such humor. She concludes that appropriately assertive speech as opposed to weak speech or aggressive speech can demonstrate that women's style may indeed be a more humanitarian and effective (175). 7. Face-to-face in cross-cultural interactions (177-210) In this chapter B considers examples of cross-cultural face-to-face interaction. First the author provides for a view on some prior studies on the subject area. She focuses on cross-cultural pragmatics approach (instead of interlanguage pragmatics) to solve real world communication problems in the shrinking planet (181) and considers the approach by looking at social life, educational life and workplace life. She also provides for an overview on her own work on complaining in conversations between speakers of US English and speakers of Japanese and showed, for example, that Japanese speakers used much more backchannel cues that English speakers. This caused some confusion and frustration in the speakers. B also discusses value of silence in some contexts and social parameters of saying ''no'' and the different underlying values of this in different societies In the section on cross-cultural interactions in work life B looks, by taking a functional grammatical perspective, research of the differing uses of language between Chinese and Westerners and what practical implications the differences have for interaction. In the section on cross-cultural interactions in educational life B looks at higher education in the US based on her co-study with Andrea Tyler about interactional environment including international teaching assistances (ITAs) and the problems that occurred with the ITAs. The researchers concluded that the identity of the ITA (race, ethnicity, gender) appeared to play a major role and that for the ITAs, their power is diminished compared to native teachers. This is due to, for example, the fact that they are not native speakers of English. In section 2, B offers an in-depth analysis (co-study with Christina Overstreet) of cross-cultural speech behavior, which investigates the key role that staff members of a large university play in helping students gain entry into campus life. The researchers focus on gatekeeping encounters between staff members and students from varying cultural backgrounds by looking at the dynamics of ''Gesellschaft'' (contractual, rational, instrumental discourse system) and ''Gemeinschaft'' (discourse system that we are born into; relational system) (195). The study takes an ethnography of speaking approach (cf. Hymes 1962) to the collection and analysis of data. The data was also validated through in-depth ethnographic interviews. The researchers looked at data by isolating elements of 1) official, utilitarian language or bureaucratic jargon and 2) relational talk (e.g. use of endearment terms). They found out for example that some staff members used terms of endearment with students, students did not use these reciprocally with staff. This indicated, according to B, the inherent superiority of the staff members in that particular interactional context, which did not serve to build rapport between the interactants, but rather to emphasize power relationships (198-199). Later (200-201), B also says that endearment terms can also increase Relational Identity and they have dual functions. Finally, B says that interaction is a two-way street and that the non-native speakers' lack of knowledge of English can cause interactional problems. B concludes that even though staff members that have the potential to counter the official, informational use of language with words and that express interest in and concern for the personal well-being of the newcomer, there is a real danger of falling back to cultural stereotypes with possible unfavourable consequences. 8. Conclusion (211-223) In the conclusion B says how sociolinguistics can be applied to develop a sense of community. She adds that knowing how talk functions within each domain helps speakers to negotiate appropriate and felicitous participation (211). Face-to-face discourse in the different domains discussed in the book have far-reaching implications for how speakers can become more connected in their speech communities. This can potentially have great implications and consequences for child socialization, ''with benefits to accrue for generations to come'' (222). She also claims that issues of dominance and power are important. B says that the view she has outlined is perhaps wider deals not only with language and power but also with ''power in language'' (222). DISCUSSION This book is well-written and accessible, but deals with its topics in much detail. It follows a consistent structuring throughout so that each chapter outlines some background and objectives, and reviews prior work of face-to-face encounters in the different social domains. Each chapter is then concluded with the author's own more detailed work on a particular aspect within the domain. This structure is extremely clear and is surely helpful for a reader who does not have detailed knowledge of research done of face-to-face interaction within the fields of applied linguistics and sociolinguistics. The author has also succeeded in providing a coherent view to an extensively large area of six separate domains. Still, B is able to focus on particular interesting details in her overviews on prior research and in her own work. The general overview in each chapter of the seminal work in the different interactional domains acts as a good starting point for ideas and references for further research in applied sociolinguistics. Occasionally, however, the author could have benefited from studies that were not considered in the book. For example, in chapter 6, Zimmerman's (1992) and Whalen and Zimmerman's (1998) work on 911 emergency calls would have been useful to discuss. The book reflects the author's knowledge within the wide field of applied sociolinguistics. The author is clearly influenced by Faircloughian Critical Discourse Analysis, although with a slightly different take on the concept. This influence can be seen throughout the book. On par with this, the author states as her and the entire sociolinguistics' objective the using of the results of this kind of research to optimize everyday encounters and finally the enhancement of ''world peace'' (223). She thus connects the research on face-to-face interaction with a look to sociocultural values and aims to looks at how different speaking patterns reflect or perpetuate these valuesan approach that is very interesting, but also very challenging and difficult. B's decision to view face-to-face interaction through different social domains proposes to be both interesting and useful, because these domains surely cover widely us humans' everyday life and the interactional situations we encounter every day. The author frequently refers to different sociological variables such as gender, age and ethnicity and how these affect face-to-face encounters. Additionally, as mentioned above, she also views her data through such concepts as ''power'' and ''power in language''. Generally speaking, the author then connects these variables and concepts to the question of ''why'' certain things happen in interaction. B maintains her approach well. She raises questions and states her points in a coherent fashion and often avoids, what could be potential pitfallsperhaps sometimes by not actually providing clear answers to the question ''why''. In light of this, the discussions on ''dinner table talk'', children's socialization into adults in their speech community through language use (family domain), US/Japanese differences in refusal strategies, troubles talk (social domain), the different uses of sarcasm at school by teachers (educational domain), the study on the use of backchannel cues between US and Japanese speakers (cross-cultural interactions), among others, are very insightful and interesting. However, at some points, asking ''why'' something occurs or doesn't occur in interaction proves to be a very difficult question. For me as person coming from a slightly different research tradition asking ''why'' things happen can be as problematic as it might be revealing. Consequently, there are potential dangerous elements of taking this approach to study face-to-face encounteres. Occasionally, perhaps as a ''because'' to the ''why'', B claims that different sociological variables or access to power contribute to certain interactional phenomena (for example, access to power having an impact on who ''nags''; uses of endearment terms in gatekeeping encounters between staff members and international students at a campus emphasizing already existing power relationships; gender (i.e. being male) contributing to who ''boasts'' and ''brags'' at work), but at the same time excluding other variables. What about those males who do not brag and boast at work? What about the fact that in campus gatekeeping encounters the international students were not native speakers of English? Could that have an effect on whether they use endearment terms with the staff or not? For me, this begs the question: how can we be sure that claims such as the above do not just perpetuate existing and often just widely and commonly accepted stereotypes? In fact, in the chapter on face-to-face interaction in the workplace that discussed male bravado at work, there might have been an example of a male who did not brag. He was excluded from the analysis, because he had a profile that didn't fit the other subjects: i.e. he was from Nigeria (the others being American), not a member of the ''in-group'' (e.g. ex-college football players), didn't socialize with others, was a born-again Christian and active in his congregation, didn't dance, drink or engage in mating rituals (163). Was he excluded from the analysis, because he didn't fit a stereotypical view of a bragging male? Many readers (at least I) would also be interested in such questions as ''what happens'' in the interaction and ''how'' that what happens does happen. A closer interactional analysis of sequences of nagging in the family and bravado at work prior to the consideration of power and sociological variables could tell the analyst more about the nature of these activities. After this, one couldif one wants toconsider other sociological variables and factors contributing to these activities. This is what some variants Conversation Analysis do. For example, Kitzinger (2002) succeeds in showing how a social identity becomes sequentially relevant in gay coming-out sequences, but by not a priori assuming that it will. In sum, B's book is interesting and worth reading. It should interest linguists widely, but especially those who are interested in the intersection of language, sociology and culture, and especially those interested in applied linguistics and sociolinguistics. Since the book offers in each chapter an overview on previous studies in face-to-face interaction, but also a view to recent work by the author, it works both as an introduction for scholars and students to the field of face-to-face interaction in applied linguistics / sociolinguistics and as way to acquiant oneself with the more recent work in the field. REFERENCES (A bibliography of the works cited) Fishman, J. (1972). Domains and the relationship between micro and macrosociolinguistics. In Gumperz, J. and D. Hymes (ed.) Directions in Sociolinguistics, 435-453. Oxford: Blackwell. Hymes, D. (1962). The ethnography of speaking. In Gladwin, T. and W.C. Sturdevant (eds.) Anthropology and Human Behavior, 15-53. The Hague: Mouton. Kitzinger, Celia. 2002 ''Doing feminist conversation analysis''. In Talking Gender and Sexuality, P. McIlvenny (ed), 49-77. Amsterdam, Philadelphia: John Benjamins. Pomerantz, A. (1978) Compliment Responses: Notes on the Co-operation of Multiple Constraints. In Schenkein, J. (ed.) Studies in the organization of conversational interaction, 79-112. New York: Academic Press. Sacks, H., E.A. Schegloff, and G. Jefferson. (1974) A Simplest Systematics for the Organization of Turn-Taking for Conversation. In Language 50: 696-735. Zimmerman, Don H. 1992 ''The Interactional Organization of Call for Emergency Assistance''. In Talk at Work, P. Drew and J. Heritage (eds), 418-69. Cambridge: Cambridge University Press. Whalen, Jack and Zimmerman, Don H. 1998 ''Observations on the Display and Management of Emotion in Naturally Occurring Activities: The Case of 'Hysteria' in Calls to 9-1-1''. Social Psychology Quarterly 61: 141-59. ABOUT THE REVIEWER Pentti Haddington is a graduate student at the University of Oulu, Finland and in the Langnet Graduate School for Language Students. He works on Functional Linguistics, Conversation Analysis and is preparing his dissertation on how categorization and identity-ascriptions are used in stance taking activities in news interviews.Mail to author|Respond to list|Read more issues|LINGUIST home page|Top of issue