LINGUIST List 13.3369

Thu Dec 19 2002

Books: Forensic Linguistics: Shuy

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  1. f.kennedy, Linguistic Battles in Trademark Disputes: Shuy

Message 1: Linguistic Battles in Trademark Disputes: Shuy

Date: Thu, 19 Dec 2002 11:23:11 +0000
From: f.kennedy <>
Subject: Linguistic Battles in Trademark Disputes: Shuy

Title: Linguistic Battles in Trademark Disputes
Publication Year: 2002
Publisher: Palgrave Macmillan
Availability: Available
Author: Roger Shuy, 

Hardback: ISBN: 0333997581, Pages: 224, Price: GBP45.00
Comment: 216x138mm
Battles over knowledge, authority, and power are often fought when two
different fields address the same issues. This book takes an important
step towards showing how quite different fields, law and linguistics,
can work together effectively in trademark cases. After presenting the
basics of each field, readers are shown how linguistics was used in
ten trademark lawsuits, five of which had opposing linguists on each
side. Finally, helpful suggestions are given to both linguists and


Foreword - The Battle over Linguists and Law - A Very Brief
Introduction to Linguistics for Lawyers - Generic vs. Secondary
Meaning: Registry Hotel v. Hospitality Mgt. - Teaching a Jury About
Meaning: Warren v. Prestone - Sounding Alike and Meaning Alike:
ConAgra v. Hormell - Descriptiveness: Nouns and Modifiers: Woodroast
v. Restaurants Unlimited - The Meaning of a Patronymic Prefix: Quality
Inns c. McDonalds - Sounding, Looking, and Meaning Different: AMR
Pharm v. American Home Products - Differences in the Ingredients,
Qualities and Characteristics of the Products: Pyewacket v.Mattel -
Going Beyond Competing, Company and Product Names: AutoNation USA
v. CarMax - Using Foreign Language Words in Trademarks: Alixandre Furs
v. Alexandros Furs - Disclaiming Dealership Authorization: Matrix
Essentials v. F & M. Distributors - Using Linguistics Tools and
Thinking in Trademark Disputes - Some Suggestions for Linguists - Some
Suggestions for Attorneys - Power, Control, and the Ownership of
Language - References - Cases

ROGER SHUY is Distinguished Research Professor of Linguistics
Emeritus, at Georgetown University. He created the sociolinguistics
programme at Georgetown, heading it for thirty years. After working in
the applications of linguistics to literacy, medical communication and
classroom language, he turned to the legal arena where he has
consulted with attorneys, testified at trial fifty times, consulted
with the US Department of Justice and has trained personnel in several
federal agencies.
Lingfield(s): Forensic Linguistics

Written In: English (Language Code: ENG)

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