LINGUIST List 14.1976

Mon Jul 21 2003

Books: Cognitive Science/Socioling: Dirven et al (eds)

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  1. julia.ulrich, Cognitive Models in Language and Thought: Dirven et al (eds)

Message 1: Cognitive Models in Language and Thought: Dirven et al (eds)

Date: Mon, 21 Jul 2003 07:44:05 +0000
From: julia.ulrich <julia.ulrichdegruyter.com>
Subject: Cognitive Models in Language and Thought: Dirven et al (eds)



Title: Cognitive Models in Language and Thought
Subtitle: Ideology, Metaphors, and Meanings
Series Title: Cognitive Linguistics Research
			
Publication Year: 2003
Publisher: Mouton de Gruyter 
 http://www.mouton-publishers.com		 
			
Editor: Ren� Dirven, Professor Emeritus at the University of Duisburg,
	Germany
Editor: Roslyn Frank, Professor Emeritus at the University of Iowa,
	USA
Editor: Martin P�tz, Professor at the University of Koblenz-Landau,
	Germany
				
Hardback: ISBN: 3110177927, Pages: xii, 420 pages, Price: EURO118.00 /
	 approx. US$ 130.00
			
Abstract:

The volume offers a number of representative papers on cognitive
models that are invoked when people deal with questions of social
identity, political and economic manipulation, and more general issues
such as the genomic discourse.

The volume shows that Cognitive Linguistics has further explored the
idea that we think about social reality in terms of models -
'cognitive/cultural models' or 'folk theories'. The book demonstrates
that the technical apparatus of Cognitive Linguistics can be used to
analyze the various ways our conception of social reality is shaped by
underlying cognitive and/or cultural models or patterns of thought,
and also looks into how this is done. The new inroad the volume wants
to pursue is the deliberate and explicit orientation towards a
cognitive sociolinguistics, or more generally, a cognitive semiotics.

FROM THE CONTENTS:

Ren� Dirven, Roslyn M. Frank and Martin P�tz 
Introduction: Categories, cognitive models and ideologies 

I COGNITIVE MODELS OF LINGUISTIC VARIATION

Dirk Geeraerts
Cultural models of linguistic standardization 
Gitte Kristiansen 
How to do things with allophones: Linguistic stereotypes as cognitive
 reference points in social cognition

II COGNITIVE MODELS OF CULTURAL/SOCIAL IDENTITIES

Roslyn M. Frank
Shifting identities in Basque and Western cultural models of Self and
 Being
Oyinkan Medubi
Language and ideology in Nigerian cartoons 
Otto Santa Ana
Three mandates for anti-minority policy expressed in U.S. public
 discourse metaphors
Lewis Sego
Has the consciousness of modern industrial societies rendered
 "housewife" no longer a value-free cultural model?

III COGNITIVE MODELS AS COVERT IDEOLOGIES

Hans-Georg Wolf and Frank Polzenhagen
Conceptual metaphor as ideological stylistic means: An exemplary
 analysis
Michael White and Honesto Herrera
 Metaphor and ideology in the press coverage of telecom corporate consolidations

IV COGNITIVE MODELS IN COVERT SOCIAL DEBATES

Andreas Musolff
Ideological functions of metaphor: The conceptual metaphors of health
 and illness in public discourse
Craig A. Hamilton
Genetic roulette: On the cognitive rhetoric of biorisk 
Brigitte Nerlich and Robert Dingwall
Deciphering the human genome: The semantic and ideological foundations
 of genetic and genomic discourse

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Lingfield(s): Cognitive Science
		Sociolinguistics
	 
Written In: English (Language Code: ENG)


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