LINGUIST List 14.954

Tue Apr 1 2003

Books: Sociolinguistics, Jap/Eng: Yamada

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  1. bartonm, Different Games, Different Rules: Yamada

Message 1: Different Games, Different Rules: Yamada

Date: Mon, 31 Mar 2003 16:24:26 +0000
From: bartonm <>
Subject: Different Games, Different Rules: Yamada

Title: Different Games, Different Rules
Subtitle: Why Americans and Japanese Misunderstand Each Other
Publication Year: 2002
Publisher: Oxford University Press		 
Book URL:
Author: Haru Yamada, University of Westminster 

Paperback: ISBN: 0195154851, Pages: 190 pp, Price: $19.95

Forward by Deborah Tannen.

Different Games, Different Rules is essential reading for anyone who
travels to or communicates regularly with Japan, whether they are
scientists, scholars, tourists, or business executives. But as Deborah
Tannen notes in her Foreword to the book, even those who will never
travel to Japan, do business with a Japanese company, or talk to a
person from that part of the world, will find the insights of this
book illuminating and helpful, because the greatest benefit that comes
of understanding another culture is a better and deeper understanding
of one's own.

"Different Games, Different Rules is an insightful analysis of why
Japanese and Americans, despite the best of intentions, often
misunderstand each other. In easy-to-understand prose and with clear
examples, Dr. Haru Yamada illustrates the mutual assumptions, the
unconscious strategies, as well as the different mechanics of the two
languages that form the barriers to better communication. In showing
us ways to improve communication with each other, she also provides a
key to improved understanding ourselves. Informative and immediately
useful for any person involved in Japanese-U.S. dealings."--Norio
Ohga, Chairman and Chief Executive Officer, Sony Corporation

 "Yamada makes clear the close connection between a country's
culture and its language and how cultural differences can create
misunderstanding and mistrust during negotiations between companies
and countries. This insightful and very useful book should be required
reading for government officials and corporate executives in both
Japan and the United States."--Tatsuro Toyoda, former President,and
current senior Advisor, Member of the Board, Toyota Motor Corporation

 "Many others have offered analysis, opinion, and advice on this
complex subject, but none have shed more light."--Walter G. Hoadley,
Executive Vice President, Bank of America

 "Dr. Yamada offers an engaging analysis of the differences between
American and Japanese communication styles. Rich in insights on
navigating the minefield of cross-cultural communication."
- Y. Kobayashi, Chairman, Fuji Xerox Co., Ltd.

 "It is marvelously well written. It is witty, engaging, academic,
and at the same time, very personal." --Seiichi Makino, Journal of
Japapnese Studies

Lingfield(s): Anthropological Linguistics
Subject Language(s): English (Language code: ENG)
		 Japanese (Language code: JPN)

Written In: English (Language Code: ENG)

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