LINGUIST List 15.2188

Mon Aug 2 2004

Books: Sociolinguistics: Koller

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  1. palgravemacmillan, Metaphor and Gender in Business Media Discourse: Koller

Message 1: Metaphor and Gender in Business Media Discourse: Koller

Date: Mon, 2 Aug 2004 05:32:30 -0400 (EDT)
From: palgravemacmillan <>
Subject: Metaphor and Gender in Business Media Discourse: Koller

Title: Metaphor and Gender in Business Media Discourse
Subtitle: A Critical Cognitive Study

Publication Year: 2004
Publisher:	Palgrave Macmillan

Book URL:

Author: Veronika Koller, Assistant Professor at the Department of
English Business Communication at Vienna

Hardback: ISBN: 1403932913, Pages: 256, Price: U.K. � 50.00


'Corporate marriages', 'hostile takeovers' and 'the race for market
domination' - this book looks at the metaphors used in business
magazines and discusses their impact on readers' cognition and
business as a social practice. Koller gives particular attention to
the gendered nature of such metaphors and what they could ultimately
mean for women in business. In doing so, the book uses a corpus of
authentic data. Quantitative analysis of a large collection of
articles and qualitative investigations into a number of sample texts
present the reader with the cognitive and discursive underpinnings of
business magazine texts.

Koller's theoretical approach reconciles cognitive linguistics with
critical approaches to language and discourse, and thus combines two
important and much debated areas into an integrated research
agenda. Of interest to students, researchers and practitioners of
media discourse.

CONTENTS: List of Tables and Figures - Acknowledgements - List of
Abbreviations - Introduction: Masculinized Metaphors - Theory: A
Critical Cognitive Framework for Metaphor Research - Method:
Quantitative and Qualitative Analyses of Metaphor - Business Media on
Marketing: Metaphors of War, Sports and Games - Business Media on
Mergers and Acquisitions: Metaphors of Evolutionary Struggle -
Conclusion: Gender-neutral Metaphors - Appendix: Corpus Data - Notes -
Bibliography - Index

Lingfield(s):	Discourse Analysis
Written In:	English (Language Code: ENG)

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