Title: Genetically Modified Language
Subtitle: The Discourse of the GM Debate
Published: 2004
Publisher: Routledge (Taylor and Francis)
http://www.routledge.com/
Author: Guy Cook
Hardback: ISBN: 0415314674 Pages: 176 Price: U.S. $ 78.95
Paperback: ISBN: 0415314682 Pages: 176 Price: U.S. $ 22.95
Abstract:
The GM debate is a war of words, which will be won as much by
persuasive argument, as by action in the lab, field or supermarket.
As the argument intensifies and the voices on all sides get louder,
Genetically Modified Language cuts through the confusion and
controversy to unpick the issues and ideology at the heart of the
debate.
Examining the particular discourses of the key players in the arena,
from the media to politicians, NGOs to Biotech corporations and
research scientists to farmers, Guy Cook presents a critical analysis
of the language of the GM debate, and how it influences policy and
opinion. Each perspective has its own discourse and this can lead to
misunderstanding and disagreement. Participants whose opinions are
based around scientific, commercial, ethical or political concerns
adopt differing styles of argument, metaphors and analogies, phrases
and single words, and these can have quite different effects when
they cross discoursal boundaries.
Linguistic Field(s):
Discourse Analysis
Sociolinguistics
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