LINGUIST List 15.3255

Fri Nov 19 2004

Confs: General Ling/Ascona - Monte Verità, Switzerland

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        1.    Bernadette Toti, Tailoring Health Messages: Bridging the Gap between Social and Humanistic Perspectives



Message 1: Tailoring Health Messages: Bridging the Gap between Social and Humanistic Perspectives

Date: 17-Nov-2004
From: Bernadette Toti <totiblu.unisi.ch>
Subject: Tailoring Health Messages: Bridging the Gap between Social and Humanistic Perspectives

Tailoring Health Messages: Bridging the Gap between Social and Humanistic
 Perspectives 
 Short Title: THEME 
 
 Date: 06-Jul-2005 - 10-Jul-2005 
 Location: Ascona - Monte Verità, Switzerland 
 Contact: Bernadette Toti 
 Contact Email: totiblu.unisi.ch 
 Meeting URL: http://www.theme.usilu.net
 
 Linguistic Field(s): General Linguistics 
 
 Meeting Description: 
 
 Tailoring Health Messages: Bridging the Gap between Social and Humanistic
 Perspectives on Health Communication
 
 The Conference Tailoring Health Messages will be held 6-10 July 2005, at
 the Centro Stefano Franscini in Ascona-Switzerland. THEME will be organized
 by the Health Care Communication Laboratory from the University of Lugano.
 Papers on the following topics will be considered:
 - Choosing the right message for health campaigns
 - Logical-linguistic strategies for tailoring health messages
 - Using mass-media for targeted health communication
 - Evaluating health messages and campaigns 
 
 With the epidemic of chronic diseases caused by habitual unhealthy
 behaviors, tailoring health messages - individualizing health information
 on the large scale - has demonstrated great potential to meet each person's
 unique needs. The conference will assess theoretical and practical concerns
 when examining the content, structure, delivery and evaluation of tailored
 health messages from an interdisciplinary perspective. Traditional
 perspectives on the subject from the behavioral sciences will be contrasted
 with approaches from the humanities and professional experience, including
 those of physicians, health care providers and media-experts. The goal is
 to develop a set of strategic maneuvers for guiding the efficient
 production of effective tailored health messages.
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