LINGUIST List 15.3255
Fri Nov 19 2004
Confs: General Ling/Ascona - Monte Verità, Switzerland
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1. Bernadette
Toti,
Tailoring Health Messages: Bridging the Gap between Social and Humanistic Perspectives
Message 1: Tailoring Health Messages: Bridging the Gap between Social and Humanistic Perspectives
Date: 17-Nov-2004
From: Bernadette Toti <totiblu.unisi.ch>
Subject: Tailoring Health Messages: Bridging the Gap between Social and Humanistic Perspectives
Tailoring Health Messages: Bridging the Gap between Social and Humanistic
Perspectives
Short Title: THEME
Date: 06-Jul-2005 - 10-Jul-2005
Location: Ascona - Monte Verità, Switzerland
Contact: Bernadette Toti
Contact Email: totiblu.unisi.ch
Meeting URL: http://www.theme.usilu.net
Linguistic Field(s): General Linguistics
Meeting Description:
Tailoring Health Messages: Bridging the Gap between Social and Humanistic
Perspectives on Health Communication
The Conference Tailoring Health Messages will be held 6-10 July 2005, at
the Centro Stefano Franscini in Ascona-Switzerland. THEME will be organized
by the Health Care Communication Laboratory from the University of Lugano.
Papers on the following topics will be considered:
- Choosing the right message for health campaigns
- Logical-linguistic strategies for tailoring health messages
- Using mass-media for targeted health communication
- Evaluating health messages and campaigns
With the epidemic of chronic diseases caused by habitual unhealthy
behaviors, tailoring health messages - individualizing health information
on the large scale - has demonstrated great potential to meet each person's
unique needs. The conference will assess theoretical and practical concerns
when examining the content, structure, delivery and evaluation of tailored
health messages from an interdisciplinary perspective. Traditional
perspectives on the subject from the behavioral sciences will be contrasted
with approaches from the humanities and professional experience, including
those of physicians, health care providers and media-experts. The goal is
to develop a set of strategic maneuvers for guiding the efficient
production of effective tailored health messages.
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