LINGUIST List 16.247

Wed Jan 26 2005

Books: Discourse Analysis/Socioling: Kelly-Holmes/Shi-xu

Editor for this issue: Megan Zdrojkowski <meganlinguistlist.org>


Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue.

Directory


        1.    Palgrave Macmillan, Advertising as Multilingual Communication: Kelly-Holmes
        2.    Palgrave Macmillan, A Cultural Approach to Discourse: Shi-xu



Message 1: Advertising as Multilingual Communication: Kelly-Holmes

Date: 19-Jan-2005
From: Palgrave Macmillan <palgravemacmillanpalgrave.com>
Subject: Advertising as Multilingual Communication: Kelly-Holmes




Title: Advertising as Multilingual Communication
Published: 2004
Publisher: Palgrave Macmillan
                http://www.palgrave.com

Book URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403917256

Author: Helen Kelly-Holmes, Aston University

Hardback: ISBN: 1403917256 Pages: 224 Price: U.K. £ 45


Abstract:

Advertising has traditionally communicated messages to consumers with
strong local and national identities. However, increasingly, products,
producers, advertising agencies and media are becoming internationalized.
In the development of strategies that appeal to a large multinational
consumer base, advertising language takes on new 'multilingual' features.
The author explores the role of advertising language in this new globalized
environment, from a communicative theory point of view, as well as from a
close linguistic analysis of some major advertising campaigns within a
multicultural and multilingual marketplace.



Linguistic Field(s): Discourse Analysis
                            Sociolinguistics


Written In: English (ENG )

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=13016


Message 2: A Cultural Approach to Discourse: Shi-xu

Date: 19-Jan-2005
From: Palgrave Macmillan <palgravemacmillanpalgrave.com>
Subject: A Cultural Approach to Discourse: Shi-xu




Title: A Cultural Approach to Discourse
Published: 2004
Publisher: Palgrave Macmillan
                http://www.palgrave.com

Book URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403943346

Author: Shi-xu, Zhejiang University, China

Hardback: ISBN: 1403943346 Pages: 248 Price: U.K. £ 45


Abstract:

Drawing on wide cultural knowledge and experience, Shi-xu critiques
universalism in discourse studies in terms of its adherence to the western
intellectual model, its whiteness and cultural singularity. In this book he
offers a more culturally pluralist approach that advocates the construction
of theory and use of methodology from an innovative position in-between
Eastern and Western cultures. He provides a set of practical discourse
research strategies,illustrated by a set of culturally wide ranging texts,
to send out a call to discourse analysts who want to look beyond their own
intellectual traditions towards a culturally- based discourse analysis
relevant to current global realities.



Linguistic Field(s): Discourse Analysis
                            Linguistic Theories
                            Sociolinguistics


Written In: English (ENG )

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=13012


-------------------------- Major Supporters --------------------------
Blackwell Publishing http://www.blackwellpublishing.com
Cambridge University Press http://us.cambridge.org
Continuum International Publishing Group Ltd http://www.continuumbooks.com
Edinburgh University Press http://www.eup.ed.ac.uk/
Elsevier Ltd. http://www.elsevier.com/locate/linguistics
Equinox Publishing Ltd. http://www.equinoxpub.com/
Georgetown University Press http://www.press.georgetown.edu
Hodder Arnold http://www.hoddereducation.co.uk
John Benjamins http://www.benjamins.com/
Lawrence Erlbaum Associates http://www.erlbaum.com/
Lincom GmbH http://www.lincom-europa.com
MIT Press http://mitpress.mit.edu/
Mouton de Gruyter http://www.mouton-publishers.com
Oxford University Press http://www.oup.com/us
Rodopi http://www.rodopi.nl/
Routledge (Taylor and Francis) http://www.routledge.com/
Springer-Verlag http://www.springeronline.com

---------------------- Other Supporting Publishers ----------------------
Anthropological Linguistics http://www.indiana.edu/~anthling/
Arawak Publications
CSLI Publications http://cslipublications.stanford.edu/
Canadian Journal of Linguistics http://www.utpjournals.com/jour.ihtml?lp=cjl/cjl.html
Cascadilla Press http://www.cascadilla.com/
Graduate Linguistic Students' Assoc., Umass http://glsa.hypermart.net/
International Pragmatics Assoc. http://ipra-www.uia.ac.be/ipra/
Kingston Press Ltd http://www.kingstonpress.com/
Linguistic Assoc. of Finland http://www.ling.helsinki.fi/sky/
MIT Working Papers in Linguistics http://web.mit.edu/mitwpl/
Multilingual Matters http://www.multilingual-matters.com/
Pacific Linguistics http://pacling.anu.edu.au/
Palgrave Macmillan http://www.palgrave.com
Pearson Longman http://www.pearsoneduc.com/discipline.asp?d=LG
SIL International http://www.ethnologue.com/bookstore.asp
St. Jerome Publishing Ltd. http://www.stjerome.co.uk
Utrecht Institute of Linguistics / LOT Netherlands Graduate School of Linguistic http://www-uilots.let.uu.nl/

 




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