Title: Conceptualizing Metaphors
Subtitle: On Charles Peirce's Marginalia
Series Title: Routledge Studies in Linguistics
Publisher: Routledge (Taylor and Francis)
Author: Ivan Mladenov
Hardback: ISBN: 0415360471 Pages: 240 Price: U.S. $ 115.00
The enigmatic thought of Charles S. Peirce (1839-1914), considered by many to be one of the great philosophers of all time, involves inquiry not only into virtually all branches and sources of modern semiotics, physics, cognitive sciences, and mathematics, but also logic, which he understood to be the only useful approach to the riddle of reality.
This book represents an attempt to outline an analytical method based on Charles Peirce's least explored branch of philosophy, which is his evolutionary cosmology, and his notion that the universe as made of an 'effete mind.' The chief argument conceives of human discourse as a giant metaphor in regard to outside reality. The metaphors arise in our imagination as lightning-fast schemes of acting, speaking, or thinking. To prove this, each chapter will present a well-known metaphor and explain how it is unfolded and conceptualized according to the new method for revealing meaning.
This original work will interest students and scholars in many fields including semiotics, linguistics and philosophy.