LINGUIST List 16.322

Wed Feb 02 2005

Jobs: English/Verbal Branding/Naming: Specialist, NY

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        1.    Jennifer Machat, Modified Re: 16.238: English/Verbal Branding and Naming: Specialist, Landor Associates, NY, USA



Message 1: Modified Re: 16.238: English/Verbal Branding and Naming: Specialist, Landor Associates, NY, USA

Date: 24-Jan-2005
From: Jennifer Machat <Jobs_nycnyc.landor.com>
Subject: Modified Re: 16.238: English/Verbal Branding and Naming: Specialist, Landor Associates, NY, USA


University or Organization: Landor Associates 
 Job Rank: Specialist  
 Specialty Areas: Naming, Creative Writing, Verbal Branding 
 Required Language(s): English (ENG)
 
 
 Description:
 
 The Naming Specialist works with the Executive Directors and members of the
 Verbal Branding team to provide the creative expertise and excellence that will
 lead to successful verbal branding solutions that strategically identify,
 address, and solve a client's business problems.  He/she will generate
 impactful, innovative, break-through on-strategy names, brand lines, brand
 drivers, and other verbal branding deliverables.  He/she will assist clients
 with selecting the verbal branding deliverables that deliver against their
 business needs and strategies.  He/she will also manage brand names through
 trademark, URL, and other legal screening processes, or give guidance to clients
 per project scope.  The naming specialist will first help develop and deliver
 client proposals and presentations,  assist with initial contact with
 prospective clients at senior levels and then analyze and understand their
 naming/nomenclature needs.  He/she will present Landor's capabilities in a
 professional and articulate manner and play a significant role in crafting and
 delivering new business pitches with the senior leadership team.
 
 The ideal candidate will have a Bachelors Degree in English, Linguistics,
 Liberal Arts, or a related studies.  He/she must have a minimum of 3-5 years of
 experience in a corporate environment as a naming consultant or naming
 specialist and must have experience with naming and nomenclature strategy and
 its relevance in marketing.  He/she will have excellent creative writing skills
 and compelling presentation skills.  Mac proficiency; PowerPoint proficiency is
 a plus.
 
 
 Address for Applications 
 
  Naming Specialist 
  230 Park Avenue South 
  6th Floor 
  New York, NY 10003 
  United States of America  
 
 Application Deadline: Open until filled.
 
 Contact Information:
 
  Jennifer Machat 
  Email: jobs_nycnyc.landor.com 
  Phone: 212-614-5050 
  Website: http://www.landor.com
 
 This announcement was accompanied by a donation to the LINGUIST List!
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