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LINGUIST List 16.3431

Thu Dec 01 2005

Books: Sociolinguistics, English/French: Martin

Editor for this issue: Megan Zdrojkowski <meganlinguistlist.org>


Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue.
Directory
        1.    Palgrave Macmillan, Marketing Identities Through Language: Martin


Message 1: Marketing Identities Through Language: Martin
Date: 30-Nov-2005
From: Palgrave Macmillan <palgravemacmillanpalgrave.com>
Subject: Marketing Identities Through Language: Martin


Title: Marketing Identities Through Language
Subtitle: English and Global Imagery in French Advertising
Published: 2005
Publisher: Palgrave Macmillan
                http://www.palgrave.com

Book URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403949840

Author: Elizabeth Martin, University of Illinois at Urbana-Champaign, USA
Hardback: ISBN: 1403949840 Pages: 304 Price: U.K. £ 55.00
Abstract:

Elizabeth Martin explores the impact of globalization on the language of
French advertising, showing that English and global imagery play an
important role in tailoring global campaigns to the French market, with
media companies undeterred by the attempts through legislation to curb
language mixing in the media.

Linguistic Field(s): Sociolinguistics

Subject Language(s): English (eng)
                            French (fra)

Written In: English (eng )

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=17401


-------------------------- Major Supporters --------------------------
Blackwell Publishing http://www.blackwellpublishing.com
Cambridge University Press http://us.cambridge.org
Cascadilla Press http://www.cascadilla.com/
Continuum International Publishing Group Ltd http://www.continuumbooks.com
Edinburgh University Press http://www.eup.ed.ac.uk/
Elsevier Ltd. http://www.elsevier.com/linguistics
Equinox Publishing Ltd. http://www.equinoxpub.com/
Georgetown University Press http://www.press.georgetown.edu
Hodder Arnold http://www.hoddereducation.co.uk
John Benjamins http://www.benjamins.com/
Lawrence Erlbaum Associates http://www.erlbaum.com/
Lincom GmbH http://www.lincom.at
MIT Press http://mitpress.mit.edu/
Mouton de Gruyter http://www.mouton-publishers.com
Oxford University Press http://www.oup.com/us
Rodopi http://www.rodopi.nl/
Routledge (Taylor and Francis) http://www.routledge.com/
Springer http://www.springeronline.com

---------------------- Other Supporting Publishers ----------------------
Anthropological Linguistics http://www.indiana.edu/~anthling/
CSLI Publications http://cslipublications.stanford.edu/
Graduate Linguistic Students' Assoc. Umass http://glsa.hypermart.net/
International Pragmatics Assoc. http://ipra-www.uia.ac.be/ipra/
Kingston Press Ltd http://www.kingstonpress.com/
MIT Working Papers in Linguistics http://web.mit.edu/mitwpl/
Multilingual Matters http://www.multilingual-matters.com/
Pacific Linguistics http://pacling.anu.edu.au/
Palgrave Macmillan http://www.palgrave.com
SIL International http://www.ethnologue.com/bookstore.asp
St. Jerome Publishing Ltd. http://www.stjerome.co.uk
Utrecht Institute of Linguistics / LOT Netherlands Graduate School of Linguistic http://www-uilots.let.uu.nl/

 






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