LINGUIST List 16.853

Mon Mar 21 2005

Books: Disc Analysis/Pragmatics: Halmari, Virtanen (Eds)

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        1.    Paul Peranteau, Persuasion Across Genres: Halmari, Virtanen (Eds)

Message 1: Persuasion Across Genres: Halmari, Virtanen (Eds)

Date: 16-Mar-2005
From: Paul Peranteau <>
Subject: Persuasion Across Genres: Halmari, Virtanen (Eds)

Title: Persuasion Across Genres
Subtitle: A linguistic approach
Series Title: Pragmatics & Beyond New Series 130

Publication Year: 2005
Publisher: John Benjamins

Book URL:

Editor: Helena Halmari, Sam Houston State University
Editor: Tuija Virtanen, Åbo Akademi University

Hardback: ISBN: 9027253730 Pages: x, 257 Price: Europe EURO 110.00
Hardback: ISBN: 1588115887 Pages: x, 257 Price: U.S. $ 132.00


Persuasion, in its various linguistic forms, enters our lives daily.
Politicians and the news media attempt to change or confirm our beliefs,
while advertisers try to bend our tastes toward buying their products.
Persuasion goes on in courtrooms, universities, and the business world.
Persuasion pervades interpersonal relations in all social spheres, public
and private. And persuasion reaches us via a large number of genres and
their intricate interplay.

This volume brings together nine chapters which investigate some of the
typical genres of modern persuasion. Using both quantitative and
qualitative methods, the authors explore the linguistic features of
successful (and unsuccessful) persuasion and the reasons for the variation
of persuasive choices as realized in various genres: business negotiations,
judicial argumentation, political speech, advertising, newspaper
editorials, and news writing. In the final chapter, the editors tie
together the two themes -persuasion and genres- by proposing an
Intergenre Model. This model assumes that a powerful force behind generic
evolution is the perennial need for implicit persuasion.

Table of contents

Acknowledgements p.vii


Persuasion across genres: Emerging perspectives
Tuija Virtanen and Helena Halmari pp.3-24

Focusing on private and semipublic discourse
Persuasion in business negotiations
Anne Marie Buelow-Møller pp.27-58

Persuasion in judicial argumentation: The Opinions of the Advocates General
at the European Court of Justice
Tarja Salmi-Tolonen pp.59-101

Focusing on public discourse
In search of "successful" political persuasion: A comparison of the sytles
of Bill Clinton and Ronald Reagan
Helena Halmari pp.105-134

In a nutshell: Persuasion in the spatially constrained language of advertising
Paul Bruthiaux pp.135-151

"Polls and surveys show": Public opinion as a persuasive device in
editorial discourse
Tuija Virtanen pp.153-180

Theoretical considerations
Persuasion as implicit anchoring: The case of collocations
Jan-Ola Östman pp.183-212

Generic patterns in promotional discourse
Vijay K. Bhatia pp.213-225

Concluding remarks
Towards understanding modern persuasion
Helena Halmari and Tuija Virtanen pp.229-244

Author Index pp.245-248

Subject Index pp.249-257

Linguistic Field(s): Discourse Analysis

Written In: English (ENG)

See this book announcement on our website:

-------------------------- Major Supporters --------------------------
Cascadilla Press
Continuum International Publishing Group Ltd
Edinburgh University Press
Elsevier Ltd.
Equinox Publishing Ltd.
Georgetown University Press
Hodder Arnold
John Benjamins
Lawrence Erlbaum Associates
Lincom GmbH
MIT Press
Mouton de Gruyter
Oxford University Press

---------------------- Other Supporting Publishers ----------------------
Graduate Linguistic Students' Assoc., Umass
International Pragmatics Assoc.
Kingston Press Ltd
MIT Working Papers in Linguistics
Multilingual Matters
Pacific Linguistics
Palgrave Macmillan
SIL International
St. Jerome Publishing Ltd.
Utrecht Institute of Linguistics / LOT Netherlands Graduate School of Linguistic


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