Date: 12-May-2006 From: Paul Peranteau <paulbenjamins.com> Subject: Perspectives on Localization: Dunne (Ed)
Title: Perspectives on Localization
Series Title: American Translators Association Scholarly Monograph Series XIII
Published: 2006
Publisher: John Benjamins
http://www.benjamins.com/
Editor: Keiran J. Dunne, Kent State University
Hardback: ISBN: 9027231893 Pages: 356 Price: U.S. $ 138.00
Hardback: ISBN: 9027231893 Pages: 356 Price: Europe EURO 115.00
Abstract:
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:
Return on investment and the localization business case Localization cost drivers and cost-containment strategies Localization quality and customer-focused quality management Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) Using a meta-language to facilitate accurate translation of disembodied content The case for managing source-language terminology Terminology management in the localization process Reconciling industry needs and academic objectives in localization education Localization standards and the commoditization of linguistic information The creation and application of language industry standards Rethinking customer-focused localization through user-centered design Moving from translation reuse to language reuse
Table of contents
Introduction: A Copernican revolution Keiran J. Dunne 1-11
1. The localization business case Quantifying the return on localization investment Donald A. DePalma 15-36
GMS technology making the localization business case Clove Lynch 37-46
Localization Cost Carla DiFranco 47-66
2. Localization quality Quality in the real world Scott Bass 69-94
Putting the cart behind the horse: Rethinking localization quality management Keiran J. Dunne 95-117
3. Game localization Issues in localizing computer games Frank Dietz 121-134
Localizing MMORPGs Eric Heimburg 135-151
4. Terminology management A practical case for managing source-language terminology Robin Lombard 155-171
Terminology workflow in the localization process Barbara Inge Karsch 173-191
5. Localization education A discipline coming of age in the digital age Debbie Folaron 195-219
6. Localization standards Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information Arle Lommel 223-239
The creation and application of language industry standards Sue Ellen Wright 241-278
7. Rethinking the paradigm Melding paradigms: Meeting the needs of international customers through localization and user-centered design Susan M. Dray and David A. Siegel 281-307
Corpus enhancement and computer-assisted localization and translation Gregory M. Shreve 309-331
Appendix: Localization-related standards and standards bodies 333-342
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