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LINGUIST List 17.1467

Sat May 13 2006

Books: Translation: Dunne (Ed)

Editor for this issue: Maria Moreno-Rollins <marialinguistlist.org>

Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue.
        1.    Paul Peranteau, Perspectives on Localization: Dunne (Ed)

Message 1: Perspectives on Localization: Dunne (Ed)
Date: 12-May-2006
From: Paul Peranteau <paulbenjamins.com>
Subject: Perspectives on Localization: Dunne (Ed)

Title: Perspectives on Localization
Series Title: American Translators Association Scholarly Monograph Series XIII
Published: 2006
Publisher: John Benjamins

Book URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=ATA%20XIII

Editor: Keiran J. Dunne, Kent State University
Hardback: ISBN: 9027231893 Pages: 356 Price: U.S. $ 138.00
Hardback: ISBN: 9027231893 Pages: 356 Price: Europe EURO 115.00

Over the past two decades, international trade agreements such as GATT and
NAFTA have lowered international trade barriers. At the same time, the
information revolution has fueled profound shifts in the ways companies
conduct business and communicate with their customers, and worldwide
acceptance of the ISO 9000 standard has established the notion that quality
must be defined in terms of customer satisfaction. Falling trade barriers
and rising quality standards have made linguistic and cultural issues
increasingly important. To successfully compete in today's global on-demand
economy, companies must localize their products and services to fit the
needs of the local market in terms of language, culture, functionality,
work practices, as well as legal and regulatory requirements. In
recognition of the growing importance of localization, this volume explores
a certain number of key issues, including:

Return on investment and the localization business case
Localization cost drivers and cost-containment strategies
Localization quality and customer-focused quality management
Challenges posed by localization of games, including Massively Multiplayer
Online Role-Playing Games (MMORPGs)
Using a meta-language to facilitate accurate translation of disembodied
The case for managing source-language terminology
Terminology management in the localization process
Reconciling industry needs and academic objectives in localization education
Localization standards and the commoditization of linguistic information
The creation and application of language industry standards
Rethinking customer-focused localization through user-centered design
Moving from translation reuse to language reuse

Table of contents

Introduction: A Copernican revolution
Keiran J. Dunne 1-11

1. The localization business case
Quantifying the return on localization investment
Donald A. DePalma 15-36

GMS technology making the localization business case
Clove Lynch 37-46

Localization Cost
Carla DiFranco 47-66

2. Localization quality
Quality in the real world
Scott Bass 69-94

Putting the cart behind the horse: Rethinking localization quality management
Keiran J. Dunne 95-117

3. Game localization
Issues in localizing computer games
Frank Dietz 121-134

Localizing MMORPGs
Eric Heimburg 135-151

4. Terminology management
A practical case for managing source-language terminology
Robin Lombard 155-171

Terminology workflow in the localization process
Barbara Inge Karsch 173-191

5. Localization education
A discipline coming of age in the digital age
Debbie Folaron 195-219

6. Localization standards
Localization standards, knowledge- and information-centric business models,
and the commoditization of linguistic information
Arle Lommel 223-239

The creation and application of language industry standards
Sue Ellen Wright 241-278

7. Rethinking the paradigm
Melding paradigms: Meeting the needs of international customers through
localization and user-centered design
Susan M. Dray and David A. Siegel 281-307

Corpus enhancement and computer-assisted localization and translation
Gregory M. Shreve 309-331

Appendix: Localization-related standards and standards bodies 333-342

Suggestions for further reading 343-345

Contributors 347-350

Index 351-356

Linguistic Field(s): Translation

Written In: English (eng )

See this book announcement on our website:

-------------------------- Major Supporters --------------------------
Blackwell Publishing http://www.blackwellpublishing.com
Cambridge University Press http://us.cambridge.org
Cascadilla Press http://www.cascadilla.com/
Continuum International Publishing Group Ltd http://www.continuumbooks.com
Edinburgh University Press http://www.eup.ed.ac.uk/
Equinox Publishing Ltd. http://www.equinoxpub.com/
European Language Resources Association http://www.elda.org/sommaire.php
Georgetown University Press http://www.press.georgetown.edu
Hodder Arnold http://www.hoddereducation.co.uk
John Benjamins http://www.benjamins.com/
Lawrence Erlbaum Associates http://www.erlbaum.com/
Lincom GmbH http://www.lincom.at
MIT Press http://mitpress.mit.edu/
Mouton de Gruyter http://www.mouton-publishers.com
Multilingual Matters http://www.multilingual-matters.com/
Oxford University Press http://www.oup.com/us
Palgrave Macmillan http://www.palgrave.com
Rodopi http://www.rodopi.nl/
Routledge (Taylor and Francis) http://www.routledge.com/
Springer http://www.springer.com

---------------------- Other Supporting Publishers ----------------------
Anthropological Linguistics http://www.indiana.edu/~anthling/
CSLI Publications http://cslipublications.stanford.edu/
Graduate Linguistic Students' Assoc. Umass http://glsa.hypermart.net/
International Pragmatics Assoc. http://ipra-www.uia.ac.be/ipra/
Kingston Press Ltd http://www.kingstonpress.com/
Linguistic Assoc. of Finland http://www.ling.helsinki.fi/sky/
MIT Working Papers in Linguistics http://web.mit.edu/mitwpl/
Netherlands Graduate School of Linguistics / Landelijke http://www.lotpublications.nl/
Pacific Linguistics http://pacling.anu.edu.au/
SIL International http://www.ethnologue.com/bookstore.asp
St. Jerome Publishing Ltd. http://www.stjerome.co.uk
Utrecht institute of Linguistics http://www-uilots.let.uu.nl/


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