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LINGUIST List 18.1431

Fri May 11 2007

Jobs: App Ling: Director, Naming & Writing, Landor Associates

Editor for this issue: Bethany Townsend <bethanylinguistlist.org>

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        1.    Ira Beckman, Applied Linguistics & Naming Architecture: Director, Naming & Writing, Landor Associates/Young & Rubicam Brands, NYC, USA

Message 1: Applied Linguistics & Naming Architecture: Director, Naming & Writing, Landor Associates/Young & Rubicam Brands, NYC, USA
Date: 10-May-2007
From: Ira Beckman <ira_beckmannyc.landor.com>
Subject: Applied Linguistics & Naming Architecture: Director, Naming & Writing, Landor Associates/Young & Rubicam Brands, NYC, USA

Organization: Landor Associates/Young & Rubicam Brands
Department: Naming & Writing
Web Address: http://www.landor.com

Specialty Areas: Applied Linguistics; Verbal Identity


In the 'agency world' and among marketing professionals on the client
side, Landor Associates is known as the world's most accomplished and
internationally recognized branding and design consultancy. For 65 years
we've delivered a multidisciplinary range of brand strategy, design,
naming, interactive, and research services, helping clients around the
world create, renew, and strengthen their brand power. Besides being a
solid career credential for the best designers, marketers and all sorts of
advertising, strategic and creative professionals, Landor is also well
known as a fun, collaborative, and intellectually stimulating place to work.

The Director, Naming & Writing, based in Landor's New York City office,
will be a strategic thinker and doer with expertise in developing branding
and naming architectures, nomenclature systems, and naming guidelines for
complex corporate and product/service projects. You will also be an expert
in name and tagline development and brand voice strategy and guidelines.

Here are just some of the other things we expect from you:
- help clients make decisions about strategic and creative work
- sell naming solutions and bring ideas to life
- provide clear direction to team members for creative efforts, helping
them to optimize creative output
- identify and take the lead on developing new products, methodologies and
- be the problem solving "hired gun" on relevant client engagements and
function as client leader on all types of Naming and Verbal Identity
- have strong and lively facilitation and moderation skills
- manage, mentor and develop multiple direct reports
- take the lead on creation of proposals and pitches
- formulate, assess and manage overall department budget
- handle day to day management and operational issues related to the
Naming & Writing practice in Landor's NY office.

- The ideal candidate will have a Bachelors Degree in English,
Linguistics, Liberal Arts, or related studies with a minimum of 8 - 10
years of Naming/Writing/Verbal Identity experience (on the agency or
client side).
- Must have leadership experience and worked in an organization as a
Naming/Verbal Identity Consultant.
- Significant experience with naming and nomenclature strategy is an
absolute must.
- A "wide angle" view of branding and ability to represent Landor's range
of offerings to clients is necessary.

Landor Associates, part of the WPP Group of companies, provides a
competitive compensation and benefits package.

To apply, please visit our company website listed below. Please create a
new member profile and upload a copy of your resume (Word or PDF format is
preferred). If you choose, you may submit samples of your work by
clicking on the 'Add Documents' link after creating your profile.

Application Deadline: 30-Jun-2007 (Open until filled)

Web Address for Applications: http://www.landor.com/careers

Contact Information:
Manager, Human Resources: Ira Beckman
Email: ira_beckmannyc.landor.com

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