Date: 15-Jan-2007 From: Philipp Waelle <publicitypeterlang.com> Subject: The Map and the Landscape: Gillaerts, Shaw (Eds)
Title: The Map and the Landscape
Subtitle: Norms and practices in genre
Series Title: Linguistic Insights. Studies in Language and Communication. Vol. 43
Published: 2007
Publisher: Peter Lang AG
http://www.peterlang.com
Editor: Paul Gillaerts
Editor: Philip Shaw
Paperback: ISBN: 9783039111824 Pages: 256 Price: U.S. $ 48.95
Paperback: ISBN: 9783039111824 Pages: 256 Price: U.K. £ 28.80
Paperback: ISBN: 9783039111824 Pages: 256 Price: Europe EURO 41.20 Comment: for Germany EURO 44.10 (incl. VAT), for Austria EURO 45.30 (incl. VAT)
Abstract:
This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and technical reports. They are compared with norms set by teachers, by unimaginative practice, by more or less self-appointed experts, or by practitioners who may not share the national or professional culture of their colleagues. However accurate these may be, they never do justice to the complexity of 'reality'. The contributors to this volume use a wide variety of methods in their attempt to capture this reality. Many analyse texts, but all combine this procedure with at least one other approach and often more: questionnaires, experiments assessing the effect of manipulated texts, analysis of practitioner comments, and use of natural sources of practitioner judgements like awards for good practice.
Contents:
Paul Gillaerts/Philip Shaw: Introduction: Genre and Norm
Paul Gillaerts: Direct Mail: Generic Integrity and Genre Norms
Birgitte Norlyk: Clashing Norms: Job Ads or Job Narratives
Elizabeth de Groot: The Genre Context of English Annual General Reports Published by Dutch and British Corporations
Frank van Meurs/Hubert Korzilius/Adriënne den Hollander: Testing the Effect of a Genre's Form on its Target Group
Brigitte Planken/Dennis van Mierlo/Frank van Meurs: Testing the Effect of Genre Content
Dorien van de Mieroop: The Implications of Identity and Fact Construction for the Genre of Informative Speeches
Bas Andeweg/Jaap de Jong: Start with a Story: Theory versus Practice of the Anecdote as Speech Introduction Technique
Geert Jacobs: The Dos and Don'ts of Writing Press Releases (and how Learners Act upon them)
Richard Nordberg/Philip Shaw: Norms and Power in Learner Genres and Workplace Genres
Miguel F. Ruiz-Garrido: Conceptualising and Teaching Business Reports.
Linguistic Field(s):
Applied Linguistics
Pragmatics
Sociolinguistics
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