Date: 13-Sep-2007 From: Janet Joyce <jjoyceequinoxpub.com> Subject: Dialogue in Focus Groups: Marková, Linell, Grossen, Orvig E-mail this message to a friend
Title: Dialogue in Focus Groups
Subtitle: Exploring Socially Shared Knowledge
Series Title: Studies in Language and Communication
Publisher: Equinox Publishing Ltd.
Author: Ivana Marková
Author: Per Linell
Author: Michèle Grossen
Author: Anne Salazar Orvig
Hardback: ISBN: 9781845530495 Pages: 256 Price: U.S. $ 95.00
Hardback: ISBN: 9781845530495 Pages: 256 Price: U.K. £ 55.00
Paperback: ISBN: 9781845530501 Pages: 256 Price: U.K. £ 16.99
Paperback: ISBN: 9781845530501 Pages: 256 Price: U.S. $ 29.95
In contrast to a vast literature that provides information and guides about focus groups as a methodological tool, this book is an introduction to understanding focus groups as analytical means exploring socially shared knowledge, e.g. social representations of AIDS, biotechnology or democracy, beliefs and lay explanations of social phenomena. The main emphasis of the book is to examine how to analyse interaction and ideas expressed in focus groups. The book considers, first, different kinds of dynamic interdependencies among participants who hold the diverse and heterogeneous positions. Second, it explores circulations of ideas and contents in focus groups. More generally, the book is concerned with:
*language in real social interactions and sense-making, which are embedded in history and culture *the ways people draw upon and transform social knowledge when they talk and think together in dialogue *the ways people generate heterogeneous meanings in the group dynamics *communicative activities and genres represented by different kinds of focus groups
This original approach to understanding focus groups will be of interest to researchers and advanced students in social sciences, communication studies, psychology, and language sciences.