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LINGUIST List 18.578

Wed Feb 21 2007

Books: Discourse Analysis/Sociolinguistics: Goatly

Editor for this issue: Hannah Morales <hannahlinguistlist.org>

Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue.
        1.    Paul Peranteau, Washing the Brain - Metaphor and Hidden Ideology: Goatly

Message 1: Washing the Brain - Metaphor and Hidden Ideology: Goatly
Date: 20-Feb-2007
From: Paul Peranteau <paulbenjamins.com>
Subject: Washing the Brain - Metaphor and Hidden Ideology: Goatly

Title: Washing the Brain - Metaphor and Hidden Ideology
Series Title: Discourse Approaches to Politics, Society and Culture 23
Published: 2007
Publisher: John Benjamins

Book URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=DAPSAC%2023

Author: Andrew Goatly
Hardback: ISBN: 9027227136 Pages: 456 Price: U.S. $ 144.00

Contemporary metaphor theory has recently begun to address the relation
between metaphor, culture and ideology. In this wide-ranging book, Andrew
Goatly, using lexical data from his database, investigates how conceptual
metaphor themes construct our thinking and social behaviour in fields as
diverse as architecture, engineering, education, genetics, ecology,
economics, politics, industrial time-management, medicine, immigration,
race, and sex. He argues that metaphor themes are created not only through
the universal body but also through cultural experience, so that an
apparently universal metaphor such as event-structure as realized in
English grammar is in fact culturally relative, compared with e.g. the
construal of 'cause and effect' in the Algonquin language Blackfoot.
Moreover, event-structure as a model is both scientifically reactionary
and, as the basis for technological mega-projects, has proved
environmentally harmful. Furthermore, the ideologies of early capitalism
created or exploited a selection of metaphor themes historically traceable
through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical
concepts support neo-Darwinian and neo-conservative ideologies apparent at
the beginning of the 21st century, ideologies underpinning our social and
environmental crises. The conclusion therefore recommends skepticism of
metaphor's reductionist tendencies.

Linguistic Field(s): Discourse Analysis

Written In: English (eng )

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Edinburgh University Press http://www.eup.ed.ac.uk/
Equinox Publishing Ltd. http://www.equinoxpub.com/
European Language Resources Association http://www.elda.org/sommaire.php
Georgetown University Press http://www.press.georgetown.edu
Hodder Arnold http://www.hoddereducation.co.uk
John Benjamins http://www.benjamins.com/
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Springer http://www.springer.com

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Graduate Linguistic Students' Assoc. Umass http://glsa.hypermart.net/
International Pragmatics Assoc. http://www.ipra.be
Kingston Press Ltd http://www.kingstonpress.com/
Linguistic Assoc. of Finland http://www.ling.helsinki.fi/sky/
MIT Working Papers in Linguistics http://web.mit.edu/mitwpl/
Netherlands Graduate School of Linguistics / Landelijke http://www.lotpublications.nl/
Pacific Linguistics http://pacling.anu.edu.au/
SIL International http://www.ethnologue.com/bookstore.asp
St. Jerome Publishing Ltd. http://www.stjerome.co.uk
Utrecht institute of Linguistics http://www-uilots.let.uu.nl/


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