* * * * * * * * * * * * * * * * * * * * * * * *
LINGUIST List logo Eastern Michigan University Wayne State University *
* People & Organizations * Jobs * Calls & Conferences * Publications * Language Resources * Text & Computer Tools * Teaching & Learning * Mailing Lists * Search *
* *
LINGUIST List 19.1948

Thu Jun 19 2008

Books: Sociolinguistics: Kelly-Holmes

Editor for this issue: Maria Moreno-Rollins <marialinguistlist.org>


Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue.
Directory
        1.    Shereen Muhyeddeen, Advertising as Multilingual Communication: Kelly-Holmes


Message 1: Advertising as Multilingual Communication: Kelly-Holmes
Date: 17-Jun-2008
From: Shereen Muhyeddeen <s.muhyeddeenpalgrave.com>
Subject: Advertising as Multilingual Communication: Kelly-Holmes
E-mail this message to a friend

Title: Advertising as Multilingual Communication
Published: 2008
Publisher: Palgrave Macmillan
                http://www.palgrave.com

Book URL: http://www.palgrave.com/products/title.aspx?PID=305768

Author: Helen Kelly-Holmes
Paperback: ISBN: 9780230217065 Pages: 224 Price: U.K. £ 19.99
Abstract:

NEW EDITION

'Advertising as Multilingual Communication has been anticipated by
researchers in the field, and will certainly not disappoint them. Helen
Kelly-Holmes' book explains, in a very well-written way, how advertising
discourse uses foreign languages - on one end of a continuum - as a means
of communication with speakers of a minority language in a country or - on
the other end - as a linguistic symbol that creates positive associations
in the minds of the receivers of the advertisement.' - The European Journal
of Communications Research

Advertising has traditionally communicated messages to consumers with
strong local and national identities. However, increasingly, products,
producers, advertising agencies and media are becoming internationalized.
In the development of strategies that appeal to a large multinational
consumer base, advertising language takes on new 'multilingual' features.
Helen Kelly-Holmes examines the schizophrenic relationship that advertising
has with multilingualism and the implications of market-driven language
choices for notions of language and languages. On the one hand, advertising
and other market discourses use multilingualism by accentuating linguistic
differences in order to sell products and services associated with a
particular language, country or region. On the other hand, advertising
responds to situations that are bi- or multi-lingual in nature by
problematizing and attempting to overcome multilingual realities.

Linguistic Field(s): Discipline of Linguistics
                            Sociolinguistics

Written In: English (eng )

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=36053


Read more issues|LINGUIST home page|Top of issue

-------------------------- Major Supporters --------------------------
Brill http://www.brill.nl
Cambridge Scholars Publishing http://www.c-s-p.org
Cambridge University Press http://us.cambridge.org
Cascadilla Press http://www.cascadilla.com/
Continuum International Publishing Group Ltd http://www.continuumbooks.com
Edinburgh University Press http://www.eup.ed.ac.uk/
Elsevier Ltd http://www.elsevier.com/linguistics
Emerald Group Publishing Limited http://www.emeraldinsight.com/
Equinox Publishing Ltd http://www.equinoxpub.com/
European Language Resources Association - ELRA http://www.elra.info.
Georgetown University Press http://www.press.georgetown.edu
Hodder Education http://www.hoddereducation.co.uk
John Benjamins http://www.benjamins.com/
Lincom GmbH http://www.lincom.eu
MIT Press http://mitpress.mit.edu/
Mouton de Gruyter http://www.mouton-publishers.com
Multilingual Matters http://www.multilingual-matters.com/
Narr Francke Attempto Verlag GmbH + Co. KG http://www.narr.de/
Oxford University Press http://www.oup.com/us
Pagijong Press http://pjbook.com
Palgrave Macmillan http://www.palgrave.com
Peter Lang AG http://www.peterlang.com
Rodopi http://www.rodopi.nl/
Routledge (Taylor and Francis) http://www.routledge.com/
Springer http://www.springer.com
Wiley-Blackwell http://www.blackwellpublishing.com

---------------------- Other Supporting Publishers ----------------------
Association of Editors of the Journal of Portuguese Linguistics http://www.fl.ul.pt/revistas/JPL/JPLweb.htm
Graduate Linguistic Students' Association, Umass http://glsa.hypermart.net/
International Pragmatics Assoc. http://www.ipra.be
Langues et Linguistique http://y.ennaji.free.fr/fr/
Linguistic Association of Finland http://www.ling.helsinki.fi/sky/
Netherlands Graduate School of Linguistics / Landelijke - LOT http://www.lotpublications.nl/
SIL International http://www.ethnologue.com/bookstore.asp
St. Jerome Publishing Ltd http://www.stjerome.co.uk
Utrecht institute of Linguistics http://www-uilots.let.uu.nl/




Please report any bad links or misclassified data

LINGUIST Homepage | Read LINGUIST | Contact us

NSF Logo

While the LINGUIST List makes every effort to ensure the linguistic relevance of sites listed
on its pages, it cannot vouch for their contents.