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LINGUIST List 19.1996

Mon Jun 23 2008

Books: Sociolinguistics/Discourse Analysis: Koller

Editor for this issue: Hannah Morales <hannahlinguistlist.org>


Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue.
Directory
        1.    Shereen Muhyeddeen, Metaphor and Gender in Business Media Discourse: Koller


Message 1: Metaphor and Gender in Business Media Discourse: Koller
Date: 17-Jun-2008
From: Shereen Muhyeddeen <s.muhyeddeenpalgrave.com>
Subject: Metaphor and Gender in Business Media Discourse: Koller
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Title: Metaphor and Gender in Business Media Discourse
Subtitle: A Critical Cognitive Study
Published: 2008
Publisher: Palgrave Macmillan
                http://www.palgrave.com

Book URL: http://www.palgrave.com/products/title.aspx?PID=305769

Author: Veronika Koller
Paperback: ISBN: 9780230217072 Pages: 256 Price: U.K. £ 19.99
Abstract:

Note: This is the paperback edition of a previously announced title.

New Edition!

'[This book] is an interesting and valuable contribution to the development
of metaphor studies in various ways and may serve as a model for further
work in these directions... a fine study which does not only provide
interesting empirical results but may also be taken as a methodological and
theoretical model for further work in the analysis of metaphor in
discourse.' - Cognitive Linguistics

'Corporate marriages', 'hostile takeovers' and 'the race for market
domination' - this book looks at the metaphors used in business magazines
and discusses their impact on readers' cognition and business as a social
practice. Koller gives particular attention to the gendered nature of such
metaphors and what they could ultimately mean for women in business. In
doing so, the book uses a corpus of authentic data. Quantitative analysis
of a large collection of articles and qualitative investigations into a
number of sample texts present the reader with the cognitive and discursive
underpinnings of business magazine texts.

Koller's theoretical approach reconciles cognitive linguistics with
critical approaches to language and discourse, and thus combines two
important and much debated areas into an integrated research agenda. Of
interest to students, researchers and practitioners of media discourse.

Linguistic Field(s): Discourse Analysis
                            Sociolinguistics
                            Text/Corpus Linguistics

Written In: English (eng )

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=36047


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