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LINGUIST List 19.2270

Wed Jul 16 2008

Jobs: General Linguistics: Full Time Associate, Lexicon Branding

Editor for this issue: Bethany Townsend <bethanylinguistlist.org>

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        1.    Heather Raulet, General Linguistics: Full Time Associate, Lexicon Branding, Sausalito, CA, USA

Message 1: General Linguistics: Full Time Associate, Lexicon Branding, Sausalito, CA, USA
Date: 15-Jul-2008
From: Heather Raulet <rauletlexicon-branding.com>
Subject: General Linguistics: Full Time Associate, Lexicon Branding, Sausalito, CA, USA
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University or Organization: Lexicon Branding
Job Location: California, USA
Web Address: http://www.lexicon-branding.com
Job Rank: Full Time Associate

Specialty Areas: General Linguistics


Lexicon Branding, located in Sausalito, CA, is looking for a full-time
associate to conduct and coordinate branding-related linguistics and
consumer research.

The new associate will be an integral part of Lexicon's creative and
account team.

Lexicon's current staff includes a network of 77 PhD linguists in 43
countries who report on linguistic, cultural, and transliteration issues
involving brand names. Our new linguist will share responsibility for
collecting information from this network and putting it into reports,
developing techniques for collecting more accurate and useful information,
and expanding the network to include world languages not already covered in
the program.

Depending on the candidate's background, other responsibilities could
include: involvement in our creative process, writing detailed linguistic
assessments of prospective brand names, developing new research techniques
to measure the effectiveness of brand names, evaluating marketing programs
for cross-cultural effectiveness, and working on qualitative consumer
research on potential brand names.

The ideal candidate will have an impressive combination of the following
skills and qualifications:

- Masters or PhD in linguistics, anthropology, or a related field (ABDs
will be considered);
- Strong knowledge of at least two language families;
- Background in semantic, pragmatics, sociolinguistics, or linguistic
- Experience eliciting linguistic data from informants through
questionnaires, interviews, or observational studies;
- Broad perspective on cross-cultural matters;
- Some background or experience in advertising, consulting, marketing, or
graphic design preferred but not required; and
- Excellent communication skills

This is a high-paced work environment, since assignments are crucially
time-sensitive and can involve quick turn-arounds and sudden deadlines.

Names that Lexicon has developed over the years include Pentium, PowerBook,
Scion, Swiffer, and BlackBerry. From very early on, the company has
included a team of linguists as a way of bringing fresh insights about
language into the field of branding. If this sounds potentially more
attractive than an academic career, we look forward to hearing from you.

Interested candidates should submit a CV with a cover letter, via e-mail
only, to Heather Raulet.

Application Deadline: Open until filled.

Email Address for Applications: rauletlexicon-branding.com
Contact Information:
Heather Raulet
Email: rauletlexicon-branding.com

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