Date: 08-Sep-2008 From: Paul Peranteau <paulbenjamins.com> Subject: Adapting Health Communication to Cultural Needs: Swanepoel, Hoeken (Eds) E-mail this message to a friend
Title: Adapting Health Communication to Cultural Needs
Subtitle: Optimizing documents in South-African health communication on HIV and AIDS
Published: 2008
Publisher: John Benjamins
http://www.benjamins.com/
Editor: Piet Swanepoel
Editor: Hans Hoeken
Hardback: ISBN: 9789027232472 Pages: Price: Europe EURO 85.00
Hardback: ISBN: 9789027232472 Pages: Price: U.S. $ 128.00
Abstract:
The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience's characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa.
Linguistic Field(s):
Applied Linguistics
Pragmatics
Sociolinguistics
linguistlist.org>
E-mail this message to a friend
