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LINGUIST List 19.2723

Mon Sep 08 2008

Books: Applied Ling/Pragmatics/Socioling: Swanepoel, Hoeken (Eds)

Editor for this issue: Hannah Morales <hannahlinguistlist.org>


Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue.
Directory
        1.    Paul Peranteau, Adapting Health Communication to Cultural Needs: Swanepoel, Hoeken (Eds)


Message 1: Adapting Health Communication to Cultural Needs: Swanepoel, Hoeken (Eds)
Date: 08-Sep-2008
From: Paul Peranteau <paulbenjamins.com>
Subject: Adapting Health Communication to Cultural Needs: Swanepoel, Hoeken (Eds)
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Title: Adapting Health Communication to Cultural Needs
Subtitle: Optimizing documents in South-African health communication on HIV and AIDS
Published: 2008
Publisher: John Benjamins
                http://www.benjamins.com/

Book URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=Z%20140

Editor: Piet Swanepoel
Editor: Hans Hoeken
Hardback: ISBN: 9789027232472 Pages: Price: Europe EURO 85.00
Hardback: ISBN: 9789027232472 Pages: Price: U.S. $ 128.00
Abstract:

The question of what constitutes effective health communication has been
addressed mainly by scholars working in American and European cultural
contexts. Many people who could benefit most from effective health
communication, however, come from different cultures. A prime example is
the threat posed by HIV/AIDS to the people of South Africa. Although it is
generally acknowledged that health communication needs to be tailored to
the target audience's characteristics with cultural background being one of
the most salient ones, little research has been done on how to achieve
this. In this book, we bring together leading scholars in the field of
health communication as well as communication scholars from South Africa.
As such, it can serve as an example of the promises and the limitations of
general health communication theories to local praxis as well as provide
guidelines for the development of better health communication in South Africa.

Linguistic Field(s): Applied Linguistics
                            Pragmatics
                            Sociolinguistics

Written In: English (eng )

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=37219


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