Date: 25-Sep-2008 From: Julia Ulrich <julia.ulrichdegruyter.com> Subject: Frames und sprachliches Wissen [Frames and Linguistic Knowledge]: Ziem E-mail this message to a friend
Title: Frames und sprachliches Wissen [Frames and Linguistic Knowledge]
Subtitle: Kognitive Aspekte der semantischen Kompetenz
Series Title: Sprache und Wissen 2
Publisher: Mouton de Gruyter
Author: Alexander Ziem
Hardback: ISBN: 9783110202755 Pages: 485 Price: Europe EURO 118.00
Hardback: ISBN: 9783110202755 Pages: 485 Price: U.S. $ 189.00 Comment: For orders placed in North America only.
The book is concerned with frame theory, which in recent years has experienced an immense growth in interest, not only in Germanic Linguistics. Frames are knowledge structures in the long-term memory which are of relevance for understanding expressions in language. Thus, for example, the gratuity frame makes knowledge available about eating in a restaurant. Frames can also be deployed as analytical tools. This is demonstrated using the metaphor of "financial investors as locusts" coined by the then-SPD Minister of Labour Franz Müntefering.