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LINGUIST List 20.1757

Thu May 07 2009

Qs: Entailment Portability?

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        1.    Anthony Shore, Entailment Portability?

Message 1: Entailment Portability?
Date: 02-May-2009
From: Anthony Shore <anthonyOperativeWords.com>
Subject: Entailment Portability?
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I am exploring qualities of brand names. Specifically, I am considering the
phenomenon that if a word is adopted as a brand name for one type of
product, that word could be applied to a completely different product and
the same or similar appropriate associations occur. For example, if
''feather'' is a brand name of wi-fi service, the service will be seen as
light, freely mobile, etc. If ''feather'' is a brand of eyeglasses, it's
assumed the glasses are light, easy to carry, etc. If ''feather'' is a
software company, it might be assumed the software is for mobile devices,
light (not bloated), etc.

Does this phenomenon already have a name?

I've considered calling this phenomenon ''entailment portability'' or
''association persistence'' but would really prefer to use an established
term if there is one.

If you know of academic papers that discuss this metaphor-related topic,
please let me know.


Anthony Shore
UCSC Linguistics, 1989 (Go slugs!)

Linguistic Field(s): Applied Linguistics

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