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LINGUIST List 20.3048

Thu Sep 10 2009

Calls: English Lang, Applied Ling, Discourse Analysis, Psycholing/Italy

Editor for this issue: Amy Brunett <brunettlinguistlist.org>


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        1.    Sara Laviosa, International Society of Applied Psycholinguistics

Message 1: International Society of Applied Psycholinguistics
Date: 09-Sep-2009
From: Sara Laviosa <saralaviosatiscali.it>
Subject: International Society of Applied Psycholinguistics
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Full Title: International Society of Applied Psycholinguistics
Short Title: ISAPL

Date: 23-Jun-2010 - 26-Jun-2010
Location: Bari, Italy
Contact Person: Annarita Taronna
Meeting Email: < click here to access email >

Linguistic Field(s): Applied Linguistics; Discourse Analysis; Psycholinguistics

Subject Language(s): English

Call Deadline: 30-Sep-2009

Meeting Description:

Congress Session: Language and Education.

Workshop: The Attraction of Words. Teaching the Language(s) of Persuasion
Organizers: Rosita Maglie and Annarita Taronna, Faculty of Education, University of Bari

Language is how we get our opinions across and how we make others understand our ideas, to persuade them to think and act the way we do. The basic idea is that attitude change is dependent on the language people engage when they receive a persuasive communication. Indeed, as George Orwell has observed, no writing is truly free of “the desire to push the world in a certain direction, to alter other people’s idea of the kind of society that they should strive after.”

The aim of this workshop is to investigate covert and overt rhetoric in ESP discourse and its implication in language teaching models for a variety of specific domains such as:

-Science & Technology,
-Law and Politics;
-Tourism;
-Advertising and Marketing;
-Journalism

Call for Papers:

On this background, the present workshop wants to gather and encourage scholars and teachers to discuss the following key-questions: how does language function in personal and professional life? What is the "language of persuasion"? In what ways language is "persuasive"? And how is persuasion "linguistic"?

In order to provide a common theoretical platform on these challenging issues, participants are basically invited to figure out the implications of persuasion in the psycho-pedagogy of language and in most current syllabuses within English Language Teaching (ELT). Specifically, drawing on one's own teaching experiences, they may illustrate how to teach students to recognise persuasion and its rhetorical techniques through which language works its magic on us, to analyse how texts are constructed using persuasive words, sentence and text-level terminology and then to articulate and reproduce such texts themselves. Furthermore, such engaging discourse as the English for Special/Specific Purposes (ESP) will be taken into account as a case-study in which the language of persuasion achieves its most powerful effects.

In professional settings, specialists are indeed very skilled in the art of persuasion. The most subtle and effective strategy consists in making the addressee think that s/he is not conditioned by the addresser, that there is no rhetoric, that a research reporting, for instance, is indeed 'writing degree zero' and that the facts are really speaking for themselves. Other techniques are available to the lawyer, politician, journalist or advertiser, who, to drive home a point, may repeat, exaggerate or understate her/his case, etc. Ergo, participating effectively in a professional English environment requires a great effort on the part of the learners who should have not only a solid grasp of English grammar, but also an understanding of the international key communication factors used to promote a product in business fields, for instance. Good English usage also depends on judging the situation well. Grammar is important. Knowing how to use various forms of the language in different situations and how to deviate from them can make the difference between communicating and communicating effectively. The task of the ESP scholar and teacher should thus be to enable learners to engage in and interpret a diverse range of conventional language events in their target-language lives thus making them able to effectively participate in international contexts where the knowledge of language and of its communication skills are indispensable tools to skillfully attract and manipulate peoples' mind.

Deadline for proposals: September 30th, 2009. Note: each proposal must include the following information: name; status (teacher, student, professional); professional affiliation (university, institution); postal and e-mail addresses.



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