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LINGUIST List 20.31

Tue Jan 06 2009

Books: Pragmatics/Text&Corpus Ling: Bateman

Editor for this issue: Hannah Morales <hannahlinguistlist.org>


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Directory
        1.    Shereen Muhyeddeen, Multimodality and Genre: Bateman


Message 1: Multimodality and Genre: Bateman
Date: 22-Dec-2008
From: Shereen Muhyeddeen <s.muhyeddeenpalgrave.com>
Subject: Multimodality and Genre: Bateman
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Title: Multimodality and Genre
Subtitle: A Foundation for the Systematic Analysis of Multimodal Documents
Published: 2008
Publisher: Palgrave Macmillan
                http://www.palgrave.com

Book URL: http://www.palgrave.com/products/title.aspx?PID=275771

Author: John Bateman
Hardback: ISBN: 9780230002562 Pages: 336 Price: U.K. £ 58.00
Abstract:

John Bateman presents a new approach to analysing page-based documents,
such as magazines, books, webpages, newspapers and so on, that combine
text, graphics and pictures in more or less complex layouts. Such layouts
are becoming ever more sophisticated and their interpretation and effective
use present serious challenges for visual literacy, document design and
document interpretation. A major claim of the book is that we need detailed
empirical analysis in order to advance our understanding of the complex
multimodal meaning processes involved in page-based documents. To achieve
this, readers are shown how to break the layout of any page down into
configurations of basic elements and to use these for uncovering intended,
and unintended, rhetorical organisation. Multimodal rhetorical analysis of
this kind provides a powerful tool for pinpointing design problems. The
book also explains how document genres change over time and why this forms
an essential part of document production and analysis.

Linguistic Field(s): Pragmatics
                            Text/Corpus Linguistics

Written In: English (eng )

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=38859


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