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LINGUIST List 20.3244

Thu Sep 24 2009

Books: Discourse Analysis/Pragmatics: Forceville, Urios-Aparisi (Eds)

Editor for this issue: Hannah Morales <hannahlinguistlist.org>


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Directory
        1.    Julia Ulrich, Multimodal Metaphor: Forceville, Urios-Aparisi (Eds)

Message 1: Multimodal Metaphor: Forceville, Urios-Aparisi (Eds)
Date: 24-Sep-2009
From: Julia Ulrich <julia.ulrichdegruyter.com>
Subject: Multimodal Metaphor: Forceville, Urios-Aparisi (Eds)
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Title: Multimodal Metaphor
Series Title: Applications of Cognitive LInguistics11
Published: 2009
Publisher: Mouton de Gruyter
                http://www.mouton-publishers.com

Book URL: http://www.degruyter.de/cont/fb/sk/detailEn.cfm?id=IS-9783110205152-1

Editor: Charles Joseph Forceville
Editor: Eduardo Urios-Aparisi
Electronic: ISBN: 9783110215366 Pages: 470 Price: U.S. $ 165.00 Comment: for orders placed in North America
Electronic: ISBN: 9783110215366 Pages: 470 Price: Europe EURO 132.00
Hardback: ISBN: 9783110205152 Pages: 470 Price: Europe EURO 118.00
Hardback: ISBN: 9783110205152 Pages: 470 Price: U.S. $ 165.00 Comment: for orders placed in North America
Abstract:

"Metaphor studies" has over the past 30 years become a discipline in its
own right, mainly because of the cognitive linguistic claim that metaphors
characterize thought, not just language. But most metaphor scholars
hitherto focus exclusively on its purely verbal expressions. Since both
persuasive and narrative discourses in contemporary society increasingly
draw on modalities other than language alone, sustained research into a
broader range of manifestations of metaphor is imperative.

This volume is the first book-length study to investigate multimodal
occurrences of metaphor, and is of interest to scholars interested in
metaphor as well as in multimodal discourse. Each chapter investigates
metaphors whose identification and interpretation depend on the co-presence
of at least two of the following modalities: language, visuals, gestures,
sound, music. On the basis of case studies in a variety of discourse genres
(advertising, cartoons, films, comics, conversation, music, amply
represented in photographs, logos, drawings, film stills, and musical
scores), the contributors demonstrate that, and how, metaphor can occur
multimodally, providing ideas and methodological angles enabling further
theorizing and testing in this rapidly expanding field. Covering creative
as well as conceptual metaphors, and where appropriate evaluating cultural
factors governing metaphor interpretation, the contributors provide a
wealth of material for studying the conceptual and rhetorical force of
metaphor in contemporary society.

Linguistic Field(s): Discourse Analysis
                            General Linguistics
                            Pragmatics

Written In: English (eng )

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=43740


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