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LINGUIST List 20.3574

Thu Oct 22 2009

FYI: De Gruyter Relaunches Its Corporate Image

Editor for this issue: Danielle St. Jean <daniellelinguistlist.org>


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        1.    Julia Ulrich, De Gruyter Relaunches Its Corporate Image

Message 1: De Gruyter Relaunches Its Corporate Image
Date: 20-Oct-2009
From: Julia Ulrich <julia.ulrichdegruyter.com>
Subject: De Gruyter Relaunches Its Corporate Image
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To mark the 260th year of its existence, the publishing house of De Gruyter
has radically re-thought and modernized its brand image. The aim of the
re-launch is to standardize the company‘s image and presentation with an
emphasis on the quality of the brand and with a common logo. Only two other
brands will be continued within the overall framework of "De Gruyter" - "De
Gruyter Mouton," which will be solely responsible for linguistics
publications in English, and "De Gruyter Saur" exclusively for the field of
library and information science. The "Max Niemeyer" brand will be totally
integrated into De Gruyter as an imprint publisher, with the name only
continuing in selected publications.

Linguistic Field(s): General Linguistics

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