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LINGUIST List 20.4154

Fri Dec 04 2009

Diss: Discourse Analysis: Tienken: 'Everyday Genres and the...'

Editor for this issue: Di Wdzenczny <dilinguistlist.org>

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        1.    Susanne Tienken, Everyday Genres and the Location of Culture

Message 1: Everyday Genres and the Location of Culture
Date: 04-Dec-2009
From: Susanne Tienken <susanne.tienkentyska.su.se>
Subject: Everyday Genres and the Location of Culture
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Institution: Stockholm University
Program: Department of Baltic Languages, Finnish and German
Dissertation Status: Completed
Degree Date: 2008

Author: Susanne Tienken

Dissertation Title: Everyday Genres and the Location of Culture

Dissertation URL: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-8248

Linguistic Field(s): Discourse Analysis

Dissertation Director:
Angelika Linke
Dessislava Stoeva Holm

Dissertation Abstract:

The present dissertation examines how culture in terms of webs of
significance comprises even everyday genres, and how everyday genres in
turn partake in creating cultural contexts. The theoretical cornerstones of
this study are to be found in a dialogical notion of context and a semiotic
notion of culture. Furthermore, the study benefits from the analytical
concept of communicative genre by which texts can be set in the broader
context of societal or socio-cultural relevancy. The methodological
framework - with contrastive viewing as an overall heuristic approach - has
been developed by combining elements from linguistic hermeneutics, literary
cultural analysis, and critical discourse analysis.

The study shows that the most significant trait of Swedish milk package
texts is the recontextualization of national historical topics, closely
entangled with elements of school discourse and children's literature. This
endows the texts with a certain socio-cultural meaning, even though this
meaning is dependent on other interactive resources. However, on recent
milk packages, changes of communicative patterns can be seen, indicating
socio-cultural change. The most significant trait of German milk packages
is - besides the ubiquitous use of fresh generating an advertising context
- the recontextualization of the fictionalizing topos of locus amoenus,
closely intertwined with control and surveillance. The contrastive viewing
of 19th-century texts in the dissertation makes clear that contemporary
German milk packages still imply urban-bourgeois perspectives on rurality.

Finally, the study shows that culture in terms of webs of significance has
no location where it is, but a location where it is represented - for
instance in everyday genre texts. It illustrates how linguistic
hermeneutics can be done.

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