Date: 09-Apr-2010 From: Boris Berttram-Franzen <berttramnarr.de> Subject: Language Contact and Displays of Social Identity: Schwägerl E-mail this message to a friend
Title: Language Contact and Displays of Social Identity
Series Title: Mannheimer Beiträge zur Sprach- und Literaturwissenschaft 76
Publisher: Narr Francke Attempto Verlag GmbH + Co. KG
Author: Christian Schwägerl
Paperback: ISBN: 9783823365655 Pages: 170 Price: Europe EURO 48
In institutional settings, the constitution of social identity is manifested in the speakers' discourses as a product of many functional and social parameters. In an international business environment, speakers may employ language mixes for functional-communicative reasons but also as a stylistic device. The present study examines the ways the employees working in the local German headquarter of an international corporation use English language mixes when displaying and negotiating their social identities. The speakers operate in the context of the global structure of their organizational unit and the organizational specifics of the local German department they are deployed to.