Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate. Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in order to discuss such attitudes and the implications they have for our use of language, for social advantage or discrimination, and for social identity. Using a range of examples that includes punctuation, words, grammar, pronunciation, accents, dialects and languages, this book explores the intricate and fascinating ways in which language influences our everyday thoughts, feelings and behaviour.
1. Introduction; 2. Fundamentals of language attitudes; 3. Main approaches to the study of language attitudes; 4. Matched and verbal guise studies: focus on English; 5. Matched and verbal guise research in more contexts; 6. Attitudes to speech styles and other variables: communication features, speakers, hearers, and contexts; 7. Communication accommodation theory; 8. Language attitudes in professional contexts; 9. Societal treatment studies; 10. Direct approach; 11. Folklinguistics; 12. An integrated programme of language attitudes research; Conclusion.