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LINGUIST List 21.1910

Wed Apr 21 2010

Books: Discourse Analysis: Mautner

Editor for this issue: Maria Moreno-Rollins <marialinguistlist.org>


Links to the websites of all LINGUIST's supporting publishers are available at the end of this issue.
Directory
        1.    Tara Thomas, Language and the Market Society: Mautner

Message 1: Language and the Market Society: Mautner
Date: 19-Apr-2010
From: Tara Thomas <tara.thomastaylorandfrancis.com>
Subject: Language and the Market Society: Mautner
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Title: Language and the Market Society
Subtitle: Critical Reflections on Discourse and Dominance
Series Title: Routledge Critical Studies in Discourse
Published: 2010
Publisher: Routledge (Taylor and Francis)
                http://www.routledge.com/

Book URL: http://www.routledge.com/books/details/9780415998147/

Author: Gerlinde Mautner
Hardback: ISBN: 9780415998147 Pages: 216 Price: U.K. £ 85
Hardback: ISBN: 9780415998147 Pages: 216 Price: U.S. $ 120.00
Abstract:

Language plays a central role in creating and sustaining the market society -
a society, that is, in which market exchange is no longer simply a process,
but an all-encompassing social principle. The social domains affected include
education, politics and religion. Around the world, government departments
have re-defined themselves as service providers; universities produce
graduates; job seekers are asked to package themselves more effectively,
and there are consultants specializing in church marketing. And as
individuals, too, we are supposed to brand ourselves, sell ourselves and
strategically manage our personal relationships. Through an intricate
dialectic, such patterns of linguistic choices reinforce the social structures
that shape them, further consolidating the marketization process.
Marketization thus emerges as a globally unfolding process in which
language holds a key position as both cause and effect, and as both subject
and object. The book examines these phenomena from a linguistic and
critical perspective, drawing on critical discourse analysis, sociological
treatises of market society, and critical management studies.

A preview is available at
http://www.ewidgetsonline.com/dxreader/Reader.aspx?
token=c6b0d545b3fc4084b9e7c83dd109c8e2&rand=846803875&buyNowLink
=http%3a%2f%2fwww.ebookstore.tandf.co.uk%2fhtml%2fmoreinfo.asp%3fbo
okid%3d536977968.

Linguistic Field(s): Discourse Analysis

Written In: English (eng )

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=47606


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